Understanding Facebook Insights

Now that you have a page that should be fully operational its time to understand how people are engaging with your page. To do this Facebook offers a tool called Insights which after gaining a minimum of thirty likes will give you metrics relating to your page. There are now eight sections covered by Facebook Insights:

  1. Overview
  2. Likes
  3. Reach
  4. Page Views
  5. Actions on Page
  6. Posts
  7. Video
  8. People

Let’s take a more in-depth look at each one to better understand what insights you can gain about your page.

Overview

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The overview section covers your page’s performance over the last week. This features four areas:

  • Page Views – total page views for your page over a certain period of time.
  • Page Likes – shows the total likes for your page and the new likes your page has gotten including the percentage increase or decrease in them over the last week.
  • Post Reach – which is the total number of people that saw your page and posts, this also includes percentages for the last week.
  • Videos – the total of video views you’ve received with at least three seconds watched.

There is also an area that evaluates your five most recent posts in terms of type, reach, engagement, and promoting.

Likes

The next section to cover is Likes, the information under likes features another three sections:

  • Page Likes – this is the total page likes your page gets everyday.
  • Net Likes – this number evaluates your new likes versus unlikes for a net number.
  • Where your Page Likes Happened – evaluates where your page likes happened

Reach

Next is the reach section with covers four main areas:

  • Post Reach – the amount of people that received your post in their feed. This can be examined individually through paid or organic reach.
  • Likes, comments, and shares – these are forms of engagement that your fans use on your page. This shows how much of this engagement is helping you reach even more people.
  • Hide, Report as Spam and Unlikes – this is the opposite of the above, these are forms of engagement that have a negative effect on your page’s ability to reach people.
  • Total Reach – this is how many people have received some form of activity from your page in their feed.

Page Views

The visits section elaborates on how people are visiting your page through two sections:

  • Page and Tab Visits – this keeps track of the number of people that view your page and page tabs.
  • External Referrers – here you can see the number of people that found your page from an external website and were directed to your page.

Actions on Page

This is the newest addition to Facebook insights and covers your calls to action through a Total Actions on Page measurement seen below. This allows you to see how your call to action buttons are performing.

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Posts

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The post section helps you evaluate how to make effective post. There are three areas that cover the posts section:

  • When Your Fans Are Online – this shows the time of day that people who like your page are on Facebook and therefore more likely to see your content during those times.
  • Posts Type – allows you to see the different levels of performance your posts experience. Different posts with have a different reach and engagement this helps you identify those.
  • Top Posts from Pages You Watch – here you can see pages that you’ve chosen to monitor and how their posts are performing. It should help give an idea of what the competition or other businesses that excel in your industry are doing on Facebook to help grow their business.

Video

In the video section you’ll find the data you need to analyze for how your videos are performing. There are three areas Facebook provides to help evaluate:

  • Video Views – this is the number of times that your video has been watched. For a video to be considered watched the viewer must have seen a minimum of three seconds of the video.
  • 30-Second Views – this builds on the Video Views by showing how many people continue to see your videos for at least thirty seconds. For videos that are less than thirty seconds long, Facebook will count people who watched 97% of it as a 30-Second View.
  • Top videos – this tells you which of the videos on your page get the most views. Views in this case are the same as Video Views and are counted if the user sees a minimum of three seconds of video.

People

The people section helps you understand the people you’re trying to reach and connect with on Facebook. Three areas cover this section:

  • Your Fans – this lets you see information about the people that like your page. Here you can evaluate how your doing with a particular gender, age group or location.
  • People Reached – here you can see how many people your page has reached the feeds of for the past twenty-eight days.
  • People Engaged – tells you he people have liked, commented, or shared posts over the last twenty-eight days.

Now that you know what Facebook Insights have to offer try to tailor the information that best suits your business needs. Facebook Insights provides you with a valuable look of not only what you’re doing right on social media but also what you’re doing wrong. Don’t be afraid to make mistakes but try to learn from them with the tools you have at your disposal.

Twitter Analytics: Your Best Free Gift

When posting on Twitter you can’t expect to read some how-to’s on what to tweet and expect to be an overnight Twitter sensation. Sometimes that happens to people, but when it does, it’s just very good luck! To be successful on Twitter, you can’t just post some content and hope for the best. You need to be smart about it, and in order to be smart about it you need to look at your Twitter analytics.

There are a ton of tools out there for looking at Twitter analytics and statistics, but lucky for you Twitter actually has a pretty comprehensive analytics tool. And as an added bonus, it’s pretty easy to use.

When you get to your analytics page (found under your profile menu) there are four main tabs that break down your analytics.

 

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Home

This is the overview of how your Twitter page is doing based on a monthly breakdown.

The top bar gives you a 28 day summary that looks at how your stats have changed since the last 28 days. This gives you a quick visual on how you’re doing.

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From there you can look at each month a little more in depth. Looking at the month allows you to see your top tweet, and your top mention. The top tweet is decided based off of impressions. And the top mention is a tweet someone mentions you in that got the most engagements. They also provide you with your top follower, and your top media tweet.

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Then there’s a summary of how many times you posted, how many people interacted with you (impressions, visits, and mentions), and how many followers you gained.

 

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Why is this helpful?

This overview gives you a quick glance at how you’re doing. Are you improving since the last month, or is there something that’s bringing you down? In addition, showing you what your top posts are each month lets you see what’s really working. And, finding out who your top follower of the month might help you make connections (or you can maybe show them some extra love).

Tweet Activity

This part of the analytics gives you a closer look at how your tweets are doing once you release them to the world.

The first thing you’re going to see a graph that illustrates how many tweets you posted (the grey bars) and how many organic impressions those tweets received. Organic impressions are the people who interacted with your tweets. These can be followers, but the organic quality means that they found your tweets without the help of your advertisements.

tweet activity

From there you can look at the stats of all of your tweets as well as your top tweets for your selected time frame. Twitter’s default is 28 day segments, but you can look at specific months, or other unique frames of time.

stuff

Analytics also has a breakdown of people’s engagements with your tweets for the selected time period. They are each broken down into separate graphs that give you a quick visual of how you’re doing.

engagements

Why is this important to me?

Looking at what tweets get the most impressions and engagements is proof when trying to figure out what you should be posting on Twitter. There are two ways to look at it:

  1. If you’re stuck and don’t know what’s working for you, look at these analytics to see when there are spikes of engagement. If your chart is pretty consistent at 5k impressions a day, but then one day you have 12k impressions, look and see what was so special on that day. And from there you can post it again! Don’t be afraid to repost quality content.
  2. If you’re posting new content (for example, a new ad campaign with different visuals) you can look at your analytics to see how people are engaging with the new content.

Audience

Audience insights allows you to get a picture of who your followers are and what they’re interested in. In my opinion this isn’t as foolproof as the other tools, but it does allow you to get to know your audience, which is always beneficial.

When you open this tab, there is an overview of the total number of followers you have, and then it breaks down into what your followers are interested in. Twitter also lets you know what their occupation is, favorite TV genres, and other demographic information.

 

audeicne 2

Why is this important to me?

Like I said, this allows you to form a picture of who your followers are and what they’re interested in. You can create content and curate content that is more applicable to their interests. As long as it also applies to your brand! You can also look at your organic audience. So seeing what they’re interested in allows you to take steps to making them part of your regular audience.

Events

One last note is the events tab. This shows you past, current, and upcoming events that people are going to be tweeting about. Not only does it show you the event, it also shows you the demographics of who’s tweeting, as well as the most popular tweets, and hashtags for that event.

events

Why is this important to me?

Events allows you to stay current, and it also gives you an opportunity to engage with your audience.

Conclusion: Use your Analytics!

The tool is free, and for the most part, pretty easy to understand. It helps you take the guessing out of what’s working for you on Twitter, and it allows you to get a better understanding of your audience.

Insta-Pocalypse

On Tuesday, March 29th, it was nearly impossible to log onto Instagram without seeing a post that looked something like this one:

The post itself is enough to cause a stir. Why wouldn’t I be able to see your posts anymore? Is that going to happen to my profile too?

Instagram quickly reacted, releasing the following tweet:

So what’s all this panic about? In short, a word most Instagrammers don’t understand: algorithm.

What is Algorithm?

At the dawn of social media, everything you saw was placed in reverse chronological order, based solely on the people you follow. For a person just joining social media today, this idea is completely foreign.

Before, we mentioned that Instagram’s parent company is Facebook. Since March of 2013, Facebook has been integrating more and more specific features to their timeline, instead of being just reverse chronological. What began as a way to remove clutter slowly transitioned into a way to get businesses to pay for advertising right on your timeline. Through this process, Facebook worked to combine both paid advertiser posts that match user interests, along with the posts users would like to see most from the people they are friends with and follow.

Why the change?

Instagram’s idea to switch to algorithm mimics what their parent company, Facebook, believes about social media. The company sees that the longer you use Instagram, the more people you will begin to follow. As a result of that, there soon becomes no possible way for you to see every single post that is intended for your Timeline. Instagram co-founder Kevin Systrom said that nearly 70% of posts to your feed are getting lost due to the timeline.  In a New York Times interview, Systrom summarized their objective well, saying: “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

What goes into algorithm?

Algorithm is different for every form of social media. Because it directly impacts both user experience and advertiser contribution, companies keep their algorithms as trade secrets. Still, it’s pretty easy to speculate the biggest factors that go into making your timeline what it is.

Looking at a combination of Factors, Gizmodo has identified 3 Major Factors that they believe will drive Instagram’s algorithm, whenever it is introduced.

  1. Likelihood you’ll be interested in the content

Interest in a post is most easily tracked with hashtags, combined with you liking images with similar hashtags.

  1. Your relationship with the person posting

This will likely be a combination of if you follow this person, have interacted with the advertiser before, or have interacted with advertisers of similar brands. More so, suggested posts can be determined based on who you follow, who they follow, and so on.

  1. Timeliness of the Post

More or less, newer posts will be shown first.

How will it affect me?

The good news is, there’s no need to panic. If your content is good, you’ll still appear in the timeline like always.

Bad news? It means businesses won’t get the easy, free ride they have been so far. With the slow roll out of advertising options over the past two years, this was expected. If you decide your business needs that extra bump of paid advertising, check out our post on paid advertising with Instagram.

If there’s one thing I can tell you for sure, the Instagram algorithm isn’t going to destroy your following.  In the coming weeks, more and more will be shared from Instagram about what their algorithm will entail. For now, let’s just keep using best Insta practices and enjoy all the cute pictures of puppies Instagram has to offer.

I’m in the Middle East wat da heck

A photo posted by Marnie The Dog (@marniethedog) on Mar 14, 2016 at 10:07am PDT

Making an Interactive Facebook Page

Now that you know what to post on your page. It’s time to work on your interaction with customers on Facebook. The best way to get started on this is to make a clean informative Facebook page.

Cover Photo

The first thing customers will likely notice when they visit your page is your cover photo. Make sure your cover photo is engaging and informative. It could feature information about upcoming events at your business or promote a product or a certain aspect of your business. When creating a cover photo, keep in mind the dimensions are 851 x 315 pixels. If you’re trying to be real efficient with your space note that your profile image covers the cover photo slightly. Below are the dimensions you need to know to use the space of a cover photo efficiently.

cover photos

About Yourself

One of the most overlooked parts of any Facebook page is the about section for a business. But you should be sure to utilize this area to really tell people what your business is about. A small about box shows to the left of your feed on your Facebook page. This is a great place to put links to a website or other links affiliated with your business. Nowadays you can even use a video in your pages about section to help promote your business.

Call Customers to Action

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One of the neat features Facebook has for your page is the “Add a Button” button. This allows you to add a button at the top of your page in the cover photo, next to the “Like” and “Message” buttons (seen above is an example with the “Use App” button). This can be a variety of different calls to action:

  • Contact Us
  • Book Now
  • Call Now
  • Send Message
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video
  • Send Email
  • Learn More

Choose whichever call to action is most applicable to your business and utilize it at the top of your page. Due note that you can only add one of these buttons but feel free to change occasionally to promote a different aspect of your business. You can also always try to incorporate a call to action inside your About section if you feel like you want to utilize more space.

Contests or Sweepstakes

Another great way to engage with customers on your page is to utilize your page for a promotional giveaway or competition. This goes back to what to post on your page with respect to sharing customer content. If you do a competition on Facebook with he winners content being featured you’re in a win-win situation. Not only do you generate more content for your page but you generate interaction with your business.

A sweepstakes can have the same effect. Sweepstakes are also a great way to collect information about your customers. A sweepstakes could be as simple as, to enter tell us your favorite flavor ice cream for an ice cream shop’s Facebook. Or it could be collecting more personal information from your customers like emails and handles on other social networking sites, that way you have an idea of who your active customers are and other ways you can engage with them

To do this you may want to enlists the help of a third party app. Here is a link to a WishPond post that explains how to run a sweepstakes. If you want to use a third party app such as WishPond, they explain further down how to do so.

The People

Of course you can’t forget the people engaging on your page either. It is important to take the time to look through what your customers are saying on your page. Engage with the good and bad comments to show that you care. Remember that even people who don’t like your page can see it and if they see a business that truly cares about its customers and engages with them, it will increase their likeliness to like your page.

This can also help you handle some customer service problems, if someone had a bad experience and wrote about it on your Facebook, you have a chance to make up for it. You can also make someones day by showing that you appreciate their business by taking the time to write on someones post. It can be as simple as thank you in reply to a post about how much they enjoyed a day at your store or something along those lines.

BONUS! Engage Outside Your Page

One last way you can engage with customers is to leave your page and engage with people on other pages. As the administrator of your business’ Facebook page you can comment on other pages as your business. This way you can get the attention of people that are engaging with that page. An example would be maybe you’re an ice cream store that sells a certain brand of ice cream. Commenting on that brands Facebook page as your ice cream shop would be a great way to raise awareness for your business to people that may be interested in that particular brand of ice cream.

Now go wild and engage with your customers to the best of your abilities on your page. Next post will be about Facebook insights!

Twenty Four Interaction

According to Business Insider, did you know that you will soon be able to shop on Snapchat?

Yes, that above fact is currently in the works, which will enhance Discover by allowing consumers to purchase products from selected brands. This will not be an entire shock to the company, as they have already released Snapcash in 2014, which is a partnership with Square for users to exchange money in personal Chats. Interesting topic, especially since it can increase engagement and traffic to the application. Keep an eye out for a possible future post regarding the economics of Snapchat!

In the meantime, this post is about how you, as a small business owner, can optimize the 24-hour interaction function of Snapchat. Think about how when TV and radio were the most popular forms of media, they were “one-time-only” things. Once it aired, it was gone forever. The same is seen with Snapchat, once the 24 hours are over, the content disappears forever.

With its’ immediacy as its major marketing benefit and flaw, having a social media platform where your content self-destructs after 24 hours constantly keeps marketers on their creative toes in posting new, fresh, and engaging content. They can rely on a slight backbone of content that has already recently been posted, but each day should be treated as a fresh start. Also, Snapchat leaves a sense of refreshing independency without having to worry about how many likes/comments you get. It is all about impression.

Here are some ideas of strategically utilizing the basic time frame of Snapchat to accommodate your brand.

Guest Owners

This tactic is extremely similar to influencer marketing, where your company will basically “hand over the reigns” of your Snapchat to someone else to gain more exposure to the account and reach a new audience. Occasionally, Snapchat accounts will hand over the password to someone not directly hired by the company as a guest to “take over” the account for the day. This is typically seen with celebrities or other businesses on a B2B standpoint. Promoted through other social media accounts, this guest-owner-for-a-day should be engaging, relevant, connected to your brand, and offer a new insight that you have not already shown on your account thus far. The end goal is to drive new users to befriend your account, and stay connected after the guest owner’s timeshare has completed.

Taken from Pittsburgh Steeler player Le'Veon Bell's Twitter page promoting his guest ownership of the NFL Snapchat.
Taken from Pittsburgh Steeler player Le’Veon Bell’s Twitter page promoting his guest ownership of the NFL Snapchat.

Curated Content

As talked about in the post about how to look and sound on Snapchat, curating content was briefly discussed. Discover is already a model of curated content, as topics are brought together for each specific edition including National Geographic, Cosmopolitan, CNN and Comedy Central. So, why not make that more respective towards your account? Some examples can be through reposting something more high-quality of a photo, sharing news of your brand in Snapchat-form, and reposting natural reviews of your brand from your customers.

This post by The Content Strategist outlines the type of content seen on Discover, which can be made into an outline for your brand’s Snapchat. It includes limited, short and varied content with celebrities, and an easy swipe navigation.

Limit the posts!

Because the posts will disappear after 24 hours should actually give you an excuse in not posting a lot on Snapchat. Here’s why: your Snap Stories will stay on your friends’ news feeds throughout the day, and as long as you time your postings strategically, you will have a better chance in being viewed. Just as Hootsuite can schedule posts and tweets on sites such as Facebook and Twitter, make sure to time your posts based on higher traffic times in the day. There is no apparent time that drives the most views on Snapchat, but that is because it is still brand new to marketers!

TIP: Create a schedule to keep users engaged and expecting what is coming up that week. For example “Sale Saturday” which incorporates coupons or “Motivation Mondays.”

New Update

During the last week of March 2016, Snapchat released a new update that changed the algorithm in how people viewed their friends’ Snap Stories. Instead of users picking between which Stories they want loaded to be watched, Snapchat automatically does that for them. Once a user clicks on a Story, they will automatically be sent to the following Story in chronological order. On the top right corner, the account owner’s name change, showing the viewer when they are watching a new Story. This new update definitely increases the chances of being seen per day. Now is a great time to start planning out Stories and optimizing the 24-hour framework.

An example of the new look of Snapchat is seen in the figure below. You can see the time left in the Story at the top left and the name of the account and when they posted it in the top right.

Screenshot from my personal Snapchat.
Screenshot from my personal Snapchat.

Never forget that most users on Snapchat are aged 30 and younger, so the point of Snapchat is to be fun and creative. Once users understand a sense of the types of Stories they will expect from you, they will most likely view your content, which increases the amounts of impressions for your brand.

Source: http://www.deathandtaxesmag.com/263319/snapchat-lenses-teens-terrifying/
Source 

Do you have any ideas for better 24-hour engagement? Share in the comments below!

Snap you later.

Do More With Your Followers

Turning Followers into Customers and Advocates
Now that your business’s Instagram is up and running and you’ve started to gain some followers, it’s time to consider how you can turn your followers into real customers and influencers. This week, we’re going to look at some methods of getting your customers to go from “Liking” your images to actually buying your product or service.
1. Put Your Product on Display
First and foremost, make sure the content you post is getting your followers excited about your product. Instagram is a completely image (photo or video) based platform. Utilize this by showcasing your product for the world to see. This can be as easy as a posting an image of your newest line in action (as shown by H&M below), or even just sharing a #FoodPorn picture from your new menu. If your content is visually appealing, you increase the likelihood a customer will find your product worth buying, or share the content with their friend.

2. Ad Links to Online Purchase

A few weeks ago, we talked about engaging customers directly to your brand. By combining these paid advertising options with links to your purchase page, it’s extremely easy to herd your followers straight to your online market place.

3. Offer Discounts 

As with traditional sales, sometimes the easiest way to get customers is to offer discounts. Instagram gives you a unique platform to let your followers know about in-store or online sales. Post an image sharing information about a current promotion your business is running to let your followers know. In the caption, share any necessary promo codes for customers to receive the discount. An added benefit of sharing your promotion on Instagram is that, should they like the sale, follower can tag others on your post to inform them about said promotion. Now, your follower just became an influencer If you’re looking for inspiration, check out American Apparel’s Chicago Region account. 

4. Offer competitions

Everyone loves a good competition. While Instagram does only allow engagement through follows, likes, tags, and comments, Business Instagram accounts are getting more creative in using these limited options to help offer competitions through the platform. For example, Social Print Studio (https://www.instagram.com/socialps/) (a direct-from-Instagram print website) offers weekly variations of competitions. Two weeks ago SPS asked followers to comment on an image by tagging a friend who doesn’t follow SPS and saying how much you love Social Print, offering a chance to win a free 8×10 print. The print cost around $43 (including shipping), and garnered 5000 comments (for having 213K followers, that a lot of comments). While SPS does delete the image after the competition ends and a winner is chosen, below is a good example of how to announce the winner of a competition

The real benefit of these competitions is, when used properly, you can grow your fan base. In the SPS example, tagging non-followers increased the likelihood of gaining new followers, and thus new possible customers. That sacrificed $43 will definitely pay off if you can even gain 3 new customers from those 5000 comments. Side note, I won the SPS Instagram contest. You can believe I tweeted AND posted an Instagram about winning, sharing the brand with my own followers.

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And there you have it, 4 ways to make your followers do more for your brand than just like pictures.

Next week, we’ll discuss the upcoming changes to Instagram, as well as defining what an Algorithm is and how it affects your business account.

Engaging on YouTube

 

In the next 60 seconds, 300 hours of video will be uploaded to YouTube. For small businesses, this means that sharing content is only the first step to getting noticed. The second step is engaging with viewers. This post will offer an overview of how to better engage with viewers.

  1. Use YouTube Analytics

It is crucial that brands use the data available through YouTube Analytics. This tool can help uncover trends regarding your channel. The information available can be extremely powerful because it can help you better engage with your audience. Some of the reports available include watch time, traffic sources and demographic reports.

One way to improve engagement is by examining the traffic sources of your viewers to find out which websites they are coming from. The image below is an example of what this metric looks like on YouTube Analytics.

Once you identify which websites and communities your viewers are coming from, you can start you improve your marketing strategy based on this information. For example if a significant amount of viewers are coming from Twitter, you can start focusing on improving your presence on Twitter to better connect with that specific audience. This information can also be used to figure out where you want to see improvements. Really analyze all of the data for each video and find out what types of content work with specific audiences. Find out more about using this tool on YouTube’s help center.

Untitled

 

  1. Respond to Comments

It is just as important for brands on YouTube share relevant content as it is to engage with viewers and commenters. Although this takes time and personalization, it is a great way to build relationships on YouTube. Old Spice is a great example demonstrating that sharing good content and having a strong response strategy can lead to outstanding results. Old Spice proved their commitment to engaged viewers by creating 180 individual video responses to people who commented on their commercials. After one month, their sales increased by 107%, demonstrating the importance of responding to viewers. As a small business, you don’t necessarily have to go to such lengths but a simply responding to comments will make your viewers feel appreciated.

  1. Reach Out to Other Channels

A great way to build rapport and get noticed by other channels is by linking and commenting on other videos as a brand. A simple comment on a video can go very far. The channel owner’s curiosity may be sparked and will most likely take a look at your channel to know who you are. Most importantly, other commenters may see your insight and be curious about your brand as well. This is a great opportunity to increase brand awareness.

Every day, nearly 500,000 hours of video are uploaded to YouTube. By implementing these strategies to better engage with your audience, your YouTube channel will be sure to stand out from your competition.

What to Post on Facebook

Once you have your small business’ Facebook page up and running, its important to start thinking about what you should post to that page. You can post a variety of different things to your Facebook page, whether it be links, pictures, video, or just text, there are certain post you can do that will help optimize engagement.

Reaction Based Voting

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One of the most popular methods of engagement on Facebook is encouraging people to simply engage by asking them to support one of two choices by liking or sharing. Now with Facebook’s new reactions you could post two choices and say to Like or Love whichever one people prefer. You could even go a step further and offer 6 choices and assign a choice to each reaction. It’s a simple method of engagement that will spread your small business’ presence. Since Facebook doesn’t yet let pages post a poll this could be used to gauge what people like about your business. For example maybe a local ice cream shop post could ask what your favorite flavor is and say if it’s Vanilla react with the “Haha” reaction.

Fan Generated Content

Another method of posting and engaging with customers is by encouraging them to submit pictures of them with your brand and using the content they generated for post. This helps them feel appreciated as well as showing everyone else that you have real customers that are interested in your product. You could take it a step further and incentivize participation with a small discount or another prize of some kind.

Great Pictures

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If the small business you run centers around food or something that can be very photogenic like puppies, use it to your advantage. The picture above is from a small pastry shop and was posted to promote them on Valentine’s Day. People love to look at food, puppies, flowers, etc. so why not share some pictures of it. Better yet even if your business has nothing to do with puppies you can still find a way to work them into a creative post that promotes your brand. It also never hurts to have a variety of pictures of your products so that customers know what you have before they visit your business.

Creative Videos

One of the most effective methods of engaging with customers is creating a video for your page. It could be as simple as a tutorial of how to do something, or a cute and funny video promoting your brand. Videos are very impactful and a good video could be shared many times over. Sometimes the simplest things go viral, and for a small business you don’t need anything that will be seen by millions of people (though that may be nice!) you need something that gets seen by maybe a few hundred people or a thousand depending on your business.

Curate Content

One last thing of content to post on your Facebook page is content you curate from other sources. Share interesting articles that relate to your business, is a great way to do this. You can pass interesting information about the industry on to your customers and fans of your page. Curating content could even be noticing a post by a fan of the page and giving them a shoutout by sharing it.

If you’re looking for more insight into what a small business can post on their page check out some of these:

In this post by Wishpond, there are some examples of good Facebook post with some critique on how they could be improved even more.

Here is a post by Facebook  with some tips for promoting a small business leading up to small business Saturday and beyond.

 

How Should My Business Look and Sound on Snapchat?

Did you know that there are over 8 BILLION video views on Snapchat per day? (Source)

Setting up a Snapchat account gets the ball rolling, but it doesn’t guarantee instant engagement. There are some key points to consider with the account itself, and making sure each post in consistent in the brand voice, message, tone and purpose. This includes pictures, filters, owners, videos, doodles and text. A lingering question could be How can I make my business stand out on Snapchat? This post is designed to provide advice for personalizing Snapchat catered towards your business.

Source: http://news.softpedia.com/news/snapchat-ceo-hates-microsoft-no-official-app-coming-to-windows-phone-dev-says-498610.shtml
Source: http://news.softpedia.com/news/snapchat-ceo-hates-microsoft-no-official-app-coming-to-windows-phone-dev-says-498610.shtml

Who’s Running the Account?

An intern, a social media coordinator, a Public Relations account manager, or the CEO, depending on the size of your business and number of employees, make sure to pick someone who is familiar with Snapchat and can add an entertaining personality to the brand. Like owners of other social media accounts, they have to stay up-to-date with events happening in the world and can try to connect it to your business. Also, they should develop some sort of Marketing Plan to increase engagement and making sure the Snapchat effort is creating some type of positive result.

Facebook, Twitter, YouTube and Instagram are visual in the sense that account managers can post pictures and/or video, but the immediacy of the 24-hour interaction with customers creates a direct, and present connection with your brand. Keep an eye out for a future post on optimizing the time limit standards on Snapchat!

Reposting Content

Believe it or not, there actually is a way to repost content on Snapchat. This is through an outside app called Upload’n’Roll, which allows users to upload pictures and videos directly from their photo album onto social media platform. There are multiple ways to utilize this opportunity, which is described in the list below.

  • Doodle Contests – Frequently brands or celebrities will host doodle contests with their fans to repost onto their own accounts. The basic requirements of the contests are pick a theme, have fans draw graphics on their own accounts, send them to your account, and you pick the best to be reposted. This increases engagement with the fans and can be strategically built around promoting your brand. For example, you can have a contest to send the best doodle of your logo, best doodle of yourself, or funniest doodles on your product in their hands. The last example would require them to go out and purchase your product.
  • Product Information – Providing intimate product information that might be harder to describe or reveal on another social media platform is a benefit for Snapchat. If there is a specific document, article in an email newsletter, or graphic from an outside source that you think would be better to be uploaded to Snapchat rather than taken a picture of and posted, reposting is an option. Because the content is derived from something that it already on your phone, there is a lower probability of capturing something of poorer quality through the iPhone or Android camera. This way, a further step can be taken in uploading better quality content, to give that little difference between your Story and everyone else’s.
  • Missed a Snapchat Opportunity – It used to be “Man, I wish I got that on video!” Now, the common phrase is, “Man, I wish I got that on Snapchat!” In this digital age, many moments are being captured through tiny screens and providing content for people to consistently share. Snapchat is fun in the sense it can share exactly what someone is doing at that very moment, without it haunting a news feed for years. So, if there is a potential Snapchat opportunity that an account owner may have missed, as long as it was captured on the phone, there should not be much to worry! Just make sure the content is posted fairly close to the actual time it happened.
  • Curated Content – sharing content related to your business creates an ideal image in categorizing your business and connecting it with similar brands. Or, if your business provides a product or service, post a picture of a customer. This topic will be discussed more in next week.

Create a Geofilter

TechInsider wrote a how-to article in creating and submitting a geofilter. As long as you have Adobe Illustrator or InDesign, and an explanation “why this is meaningful to you,” it should work!

An example could be seen during the recent Student Government elections at Loyola University Chicago. Four pairs were running for President and Vice President, but candidates Mariana Chavez and Adam Roberts provided a strategic edge against their competition by creating a branded Geofilter on Snapchat. Below is the Geofilter they created portraying cartoons of their heads, what it is for and when voting begins. This Geofilter was then geographically placed to only show up on Snapchat accounts in the Loyola community in a four block radius.

Source: https://www.facebook.com/photo.php?fbid=1004788456224241&set=a.144128958956866.15962.100000792871907&type=3&theater
Source: https://www.facebook.com/photo.php?fbid=1004788456224241&set=a.144128958956866.15962.100000792871907&type=3&theater

Remember, these is only starting ideas for developing a brand voice on Snapchat. Keep in mind the tone of the voice, the colors used in doodles, the filters, and what will be seen. Snapchat is very creative in the sense that users can test different ideas to see what really works for your business, and it only lasts for a day.

Does your business have a certain look you are having trouble creating on Snapchat? Or, did your business create something that looks awesome?! Share your stories in the comments below!

As always, snap you later.