Top Influencers on Instagram


Are you a brand that has an extremely visual product? Do you have a product that must be seen, in order to be appreciated and understood ? If yes, then Instagram is the best platform for you! More specifically, as marketers say: “Instagram is the best because a picture is worth 1000 words.”

If you are a brand that shares the above characteristics, that wants to get on Instagram to gain recognition and raise awareness, then you should stay on this page and read our blog.

We’ll give you some examples of the top influencers on Instagram and more importantly give insight on why they became some of the top influencers.

Soo…Who are they?

Before we actually mention some of the most influential people on Instagram, it’s important to note that different people have different perspectives and as a result, the top influncers may vary from person to person.

The criteria we used to help us choose our top 3 influencers are the following:

  1. The number of followers, in comparison to other influencers in their field and
  2. The level of engagement (number of likes, comments, tags) in comparison to other influencers.

Therefore our TOP 3 influencers are:

  1. Jay Alvarez

Jay Alvarrez is just a regular 22 year old boy, who works as a model and loves to travel the world with his girlfriend. However, besides being a model, Jay has become one of the most influential people on Instagram. As of right now, Jay has over 3.7 million followers and the engagement he receives from his followers is unique. As you can see from picture above, he got 368 thousand likes and 2.6 thousand comment. The numbers speak for themselves, yet it’s important to give him credit for the originality and quality of his content as well as for the creative captions he uses to describe his pictures. The above factors, the connection and trust he has created with his audience, over time, are the main reasons that have built his profile and expanded his audience.

2. Jamie Oliver 

Jamie Oliver is a British chef who lately became a media influencer; he started his career as a chef and restaurateur and he continued by hosting TV shows. Today he is one of the most influential figures in the field of food. He currently has 4.3 million followers and the engagement level, as you can see, is significantly high. Jamie managed to bring the audience and trust he had created with his experience and expertise from the restaurant business and translate it into followers with high level of engagement. He has a very targeted group of followers that trust him and everything he shares. The fact that his content is extremely personalized and specific is another factor that contributed to his popularity.

3. Dwayne Johnson-The Rock  

The Rock is a very unique icon and his story is very interesting. Namely, despite the fact that he has had a great career as an actor and as a WWE fighter, he gained most of his popularity after he established himself as a fitness figure. In his Instagram profile he has 50.5 million followers and as you can see from the picture above, the engagement in the content that he shares is extremely high. He is a great example of a successful influencer that managed to use his authority from the past to become the great influential figure he is now.

In conclusion…

One thing we know: if you have a product that needs to be visually shared to gain recognition and appreciation, then INSTAGRAM is the right platform for you!!!

Taking this into consideration, as well as the examples of the top influencers on Instagram, and the reasons that put them on the top of the list, your only job is to identify which influencer would be the best fit for your brand!

P.S. Some of our previous posts could aide you in the process of identifying your perfect fit!!

Images Sourced Within.

Capitalizing on Big Events

Timing is everything, and there’s no better time to partner up with an influencer than throughout big events.

On April 28, Chicago hosted the NFL 2016 Draft showcasing the best upcoming talent in the NFL. With major media coverage, these popular players — such as Jared Goff, Carson Wentz and Ezekiel Elliot — were some of the most followed men on social media, making them prime candidates to act as influencers throughout the the draft.

Let’s start off with Jared Goff. The highly ranked player worked with Gillette, Pantene and Redbull throughout the draft process. He posted three tweets and one Instagram post, mentioning the brands in each post.

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What did he do right? 

Both Gillette and Redbull knew that the majority of his followers would be friends and fans similar in age to Goff (young 20’s). Redbull did a great job of showing Goff in a casual setting with his friends, showcasing the product and how it fits into any situation among friends.

Carson Wentz opted to work with JCPenny, posting a video on Youtube of him preparing for the draft wearing a suit from the company.

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What did he do right?

The brand knew that he would be wearing a suit for the draft. It’s also important to note that he stated #ad in the caption, a must when working as an influencer.

Ezekiel Elliot also had a high brand count, working with FedEx, Old Spice and Quest Nutrition.

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What did he do right?

Ezekiel Elliot did a great job at keeping his personality in his posts with the brand. Following Elliot for awhile, it’s obvious he’s a lighthearted person and the brands that he worked with recognized that and capitalized on his personality as well as his draft placement.

So what does this mean for influencers? 

These brands were successful because they recognized who the influencers were in the moment. High numbers of followers are great, however, sometimes the best way to get customers attention is catering to the events they’re already watching.

Working with high profile athletes might not be in the budget of every brand so consider thinking outside of the box. Work with the family members of athletes or those being featured, chances are the celebrity will retweet or repost the image of their friends and family anyways, reaching that extra audience.


10 Seconds or Less — Exploring Snapchat

The future of social media is here…then it’s gone in ten seconds. If you don’t know what social media platform I’m talking about yet, let me introduce you to Snapchat. According to, Snapchat is defined as “a mobile app that allows users to send and receive “self-destructing” photos and videos.” This essentially means that users can send “snaps” for a period of ten seconds or send a ten second video to their “snap story” where it remains for up to 24 hours.

What does this mean for influence marketing? 

Once again, businesses and influencers are going to have to adjust what they expect of each other as we see more and more influencers turning towards Snapchat as their main social platform.

In order to work successfully with influencers it’s imperative that as marketers we know the top trends and best practices for influence marketing on Snapchat. The top two trends of influence marketing on Snapchat are generally promoting a product by talking about it and “Snapchat takeovers.”

First let’s explore  working with a social influencer as they generally promote a product. Similar to any other social platform, brands work with influencers by offering them four things — cash, travel, access or product. In this case blogger GypsyLovinLight is working with UK cosmetics brand Eye of Horus to promote some of their new product. Posting this on her story, her followers will see that she is working with and is excited to try out new product from this brand. IMG_6816

What does this mean for influencers?

Offer new product to key social influencers and encourage them to post about it on Snapchat. It’s a relatively new platform that is still up and coming so it’s not yet saturated with content, making it easier for a brand to break through.


The second top used trend among Snapchat social influencers are “Snapchat takeovers.” Top brands and designers such as Tommy Hilfiger, Maybelline and Mui Mui among others have worked with social influencers as they take over the brands Snapchat, telling all of their followers to follow the brands Snapchat for the day to see what they’re up too.


Above — Supermodel Gigi Hadid works with Tommy Hilfiger as she takes over the brand’s Snapchat as she prepares for the Met Ball. Below — Following Tommy Hilfiger, fans of Gigi will see snaps similar to the ones below capturing her night

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What does this mean for influencers?

Working with an influencer as they take over your brand’s Snapchat is all dependent on what you want and how influential that influencer is. Working with high-profile influencers, such as Gigi, allows for the option to follow her as she prepares for a major event or just follow her around for the day.

Other brands such as Maybelline have teamed up with influencers showcasing how to use the product and how well it stays on throughout their day. Remember to stay true to what your brand is and work with influencers whose daily routine fits in with your product.


Picking the Right YouTube Influencer For Your Brand

(via Creative Commons)

It comes as no surprise that people use YouTube as a search engine. Fun fact: YouTube is the second most used search engine in the world. From discovering new products, to tutorials and how-to videos, YouTube is a great platform for your brand to create leads and turn them into loyal customers.

If using YouTube is part of your strategy, then you’re going to want to pay close attention to this: if your brand has got great content, but no one is viewing it then it’s time to turn to YouTube influencers to attract new customers. Here are three tips to help get you started.

Find Genuine YouTubers

The first step to a great influencer strategy on YouTube is finding the right YouTuber for your brand! Make sure to give them creative control in their content so that they can promote your brand organically, which will do far more wonders for your brand. If not, then you’re basically forcing an ad down consumers’ throats. That’s a big no-no.

The point of using a YouTube influencer is to provide a fresh, new position. These potential consumers are looking to their favorite YouTube personalities for quality information. Make it count.

Don’t be seduced by a high number of followers

Using YouTubers with a high number of followers could be detrimental to your brand. Yes, it’s tempting to use YouTube personalities with a great following, but it won’t make sense if the influencer’s audience is not the right fit for your brand. If your content isn’t relevant to the audience, then what sense does it make to use that influencer?

Nowadays, brands are moving to influencers with a smaller number of followers especially when they’re the right fit for the brand. Choosing a YouTuber in their respective niche provides a close community of consumers who are interested in your brand. This drives higher engagement rates and provides an overall greater impact. Besides, it costs less to use YouTubers with smaller followings. Choose wisely.

Use Creative Titles for your videos

Try this: write down the most memorable videos that you can remember, and check their video titles.

Choosing an original and memorable title for your videos can do more for your brand than you can imagine. Work closely with your influencer to craft video titles that fit your brand, as well as the influencer’s simultaneously.

While it makes theoretical sense to place your brand in the title, this may fail and lead to the opposite of what you were hoping for. Consumers see enough commercials on television; think smart and have fun with it.

People are going to listen to someone they trust rather than the advertising they see on any visual platform. The digital space is evolving and we all need to keep up with it.

Potential customers are look to reviews and recommendations from friends and family – not advertisements. Use an authentic YouTube influencer for your campaign and work closely together. Look further than a large following; find someone who is at the top of their respective market with an engaged audience that fits your brand. 

What’s your view on YouTube influencer marketing? Have you run successful YouTube campaigns? Let us know your thoughts in the comments below!

Influencers-The New Celebrities


It seems like you guys are still a little hesitant about whether influencers or celebrities are a better tool to market your brand. So, we thought that we should use this post to analyze and clarify the reasons that an influencer would be the better deal for you! But before we get to the main point, it is important to note that over the past five years advertising and marketing  in general have transformed . The emergence of social media platforms and the popularity they have gained, initiated the new age of marketing we are in now. This advancement, however, has also provoked many little, but important, differences in marketing strategies.

The Transition of Marketing and The Emergence of Influencers  social-media-influencers-02

As we mentioned above marketing has changed; it has transitioned from interruption marketing to inbound marketing. In other words, instead of using your money to get Michael Jordan and Beyonce to promote your product you need to use your brains and the suitable people around you to do so. As we all know, the goal of interruption marketing is to “interrupt” you and grab your attention! The only way to do that than is by using the image of a celebrity. On the other hand, the goal of inbound marketing is to gain your trust with their content and expertise, and by using the influence of the “right” people. That being said, we can move on to the next step and analyze who are the right people for you!

So…Who Are The Right People? shutterstock_170194253

It’s true that social media influencers and celebrities share some common elements, yet one big difference. They both have large audiences but the difference lands within the reasons that these people follow them. Specifically, an influencer’s audience is there mainly because they trust him/her and want to know his/hers opinion on his/hers field of expertise. On the other hand, the audience of a celebrity follows them mostly because they admire their work on the field that made them famous. This leads us to the argument of trust. As we mentioned in one of our previous posts “How and Why to Use Influencers in Your Marketing Campaigns”, 85% of the consumers trust and buy according to what their friends and/or family members recommend to them. Social media influencers have some benefits that can “satisfy” the above statement. First of all, in contrast to celebrities who are distant and impersonal, influencers are considered to be regular people who are intimate and close to their audience. Furthermore, the fact that they are focused on one subject and they have developed noticeable expertise is a huge aspect that builds great trust between them and their audience. Last but not least, people tend to view the reports and promotes of influencers as authentic, targeted and unbiased whereas the ads with celebrities always are seen as “directed” and not original.


To Conclude…I will ask you a question, for which, YOU have to give the answer. I hope that our posts  have been helpful and that we provided you with the appropriate information so you can answer this question with confidence and certainty. ” Would you trust an influencer, who is an expert in the field and you trust, to buy a skateboard for example OR a celebrity, who you love but you know that he/she has being paid to advertise that and is not necessarily familiar in that field?”

Feel free to forward us your thoughts!!

Images Sourced Within.



So you recognized that in order for your brand to become successful and well known, thus generating conversation, engagement and profit, you might need to work with a social influencer, now what?

Using social influencers can be a powerful way to market your brand to consumers, however, like any marketing strategy you walk a fine line between producing quality content and saturating the market with essentially social media garbage.

The first mistake that any brand (or influencer) can make is assuming that the relationship is strictly a one-way street. The influencer should choose the brand or product just as much as we as marketers try and choose a specific influencer that aligns with us.

According to TapInfluence, after a recent survey conducted among 5,000 content creators and social media influencers these are the top five concerns that influencers have when determining whether to partner with a brand.

  1. Poor Organization


This one seems self explanatory however the truth remains behind any campaign that communication is key. It is not unlikely that brands will choose to work with multiple influencers at the same time marketing the same product. Marketers must have their strategies clearly outlined for each influencer, explaining exactly what is expected from both parties, when it is expected to happen and what platform will be used. Most influencers want to create successful post that increases both their interaction and interaction with the brand. It is up to both parties to ensure that the goals and objectives of each campaign and each post are outlined from the beginning to help ensure that success.

2. Product Fit 


One of the top reasons that brands work with influencers to to get their new or existing products in the hands of new customers. As influence marketing is rapidly increasing, influencers find themselves over saturated withbrands wanting to work with them and must often make choices based on what they see best fits with their personal brand. If an influencer were to turn down your product, however, this isn’t time to turn your back on that relationship meaning more than likely there will be a better chance for you to work with that influencer on another product that better aligns further down the line.

Erika Sevigny from AllThingseBlog said is best stating, “Don’t pitch me if I’ve never written about anything even close to being in your product’s category.”

3. Compensation


No one is going to do anything for free, period. Although social influencers have become a powerful part of the paid media economy, the gap between what brands can offer them and the amount they believe they are worth continues to widen. Social influencers can earn anywhere from $50 to thousands of dollars based on how many followers and the engagement they have. Brands can avoid the awkward “money talk” by researching what similar brands offered for their campaigns and financially modeling off them.

4. Amount of Work 

Studio shot of young woman working in office covered with adhesive notes

The top reason for negative business between influencers and marketers is poorly planned programs. Influencers often feel as if what is expected of them is unfair meaning unclear deadlines, extra requests outside the contract and unresponsive brand representatives as reasons campaigns required more attention than expected. As mentioned above, keep organized and outline everything that you need done early and clearly.

5. Audience Feedback 


Despite careful planning and organization behind a campaign, sometimes a campaign doesn’t quiet reach the audience and ultimately fails, leaving both the brand and the influencer in the wake of its dust. The best way for brands to avoid a failed campaign is to listen and know their influencer and what exactly their personal branded voice is.

Alexandra Azara from NoshOn. It speaks from an influencer perspective saying, “Let influencers promote your brand in the way that works best for them and their audience rather than trying to enforce specific statements (in a blog post, for example). I think sponsored content is most successful when it doesn’t come across as sounding sponsored.”

What does this all mean? 

At the end of the day a social media influencer is an individual whose career is their personal image. They do not have to partner with you as a brand so if you want to work with them, sometimes putting yourself in their shoes really is the best option.

Multiple Faces, One Brand: Creating A Group of Influencers for A Multi-Demographic Target Market

Brands tend to pick influencers with whom they know their target audience can identify with. Marketers know that if someone can ‘see’ themselves in the product, or the products advertising, they are more likely to identify with the product and make a purchase. However, this gets more complicated as your market becomes more diverse. How does a brand create a cohesive, appealing to their entire demographic, without turning anyone off to their products? While a complicated answer, one brand has mastered this.

What Do All Of These Women Have In Common? 

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These women are singers, models, actresses, athletes, comedians, television personalities, and activists – they are also all Cover-Girls. (Note: Not all Cover-Girls have been represented above)

CoverGirl has masted reaching the multi-demographic market. As a socially conscious company, they focused on celebrities  who had a positive personal brand. CoverGirl has realized the magic formula before every other company. Their success can be tied to one basic question:

What Is Beauty?  

“Beauty” has been such a buzz word and has had many negative associations surrounding the industry as a whole. Many people struggle to identify with a brand because they do not see themselves represented in it.

Within the group of above celebrities, many have made headlines on hot topics, defending their personal choice in lifestyle and looks, including Zendaya defending her dreadlocks, Ellen DeGeneres speaking out on being gay, and Tyra Banks shutting down body shamers.

Young women now see themselves as a face of a brand. CoverGirl’s success comes in representing all colors, backgrounds, shapes and sizes, in a very superficial industry.

                   How Can Your Brand Reach A Diverse Market                   Through Multi-Demographic Influences?

1) Know Your ENTIRE Audience

Ensure that there are no gaps in your target audience. Jayson DeMers a contributor for Forbes, has outlined 6 Steps to Decoding Your Target Audience. The final point that Jayson outlines, it “Who Do They Trust?” This is key in ensuring that you are creating a cohesive front of trustworthy people. Ensure that your influencers also cover each sub-market that you are targeting.

Hint! Before you decode your audience, make sure that it is clearly defined. Need help? Check out “How To Define Your Target Market” 

2)  Avoid Controversial or Polarizing Celebrities

When dealing with multiple influencers at once, it is typically a good idea to avoid controversial or polarizing celebrities. Kayne West says many off-the-cuff things and can be loved and hated by many within the same sentence. You want to ensure that you entire market feels welcomed by all influencers.

If a Cover-Girl was making negative comments about race, nationality or sexuality, the united front would be broken as the Cover-Girls’ represent celebrities of many minority groups.

You want to ensure that you trust your influencers that when they go out on appearances, whether for your brand or personally, that they are putting their best foot forward at all times. You do not want to have to hire a great PR firm at the end of the night to do damage control.

Hint! Here’s a cheat sheet of the 10 Most Controversial Celebrities

3) Ensure a Good Balance  

Everyone has seen adds that have the “token” minority as a way to make the brand appear more inclusive to everyone. That just does not work. There needs to be a good balance of all of the faces representing your brand.

Many drugstore makeup brands carry a majority of their products for lighter skin while others carry a majority of products for darker skin. While CoverGirl continues to expand its line, they want to ensure that they have a wide enough variety of products and also influencers who represent all skin tones that can use their product (as shown above).

Bonus! CoverGirl even made #8 on the list of  The 10 Best Foundations for Dark Skin Tones

If you are struggling to figure out how to create this mix, try to identify a persona for each demographic that your brand is targeting. Once you have identified your personas, identify how much of your market is made up of each. By ensuring that each group is accurately represented, you brand will feel inclusive to your entire diverse market.

Example:  20 Total Influencers

40% Persona 1:    8 Influencers

30% Persona 2:    6 Influencers

15% Persona 3:    3 Influencers

10% Persona 4:    2 Influencers

5% Persona 5:    1 Influencer

Follow these 3 simple rules and you’re on you way to success! 

Images Soured Within

How and Why To Use Influencers In Your Marketing Campaigns


In this post we will try to define and illustrate the importance of using influencers in your marketing campaigns in order to guarantee success. But before we do that, let’s make sure we all share a common understanding regarding the general goals and objectives of marketing campaigns.

Some of the goals that marketing campaigns have, include but are not limited:

All of the goals and objectives, however, in marketing campaigns need to be “SMART” . In the marketing world, as you all know, “SMART”  stands for specific, measurable, attainable, realistic and time-scaled objectives.

But, Why Do I Need an Influencer to Achieve these Goals?


Well, according to a report from Nielsen, a global information and measurement company, 83% of the consumers say that they trust the recommendations of their friends and family. This type pf advertising is also known as “earned media” and it sets the foundations for influencer marketing.

Influencers are people who are able to affect the purchase decision making of others due to the “authority”, knowledge and expertise they have established for themselves in a specific field. The following bullet points are some of the characteristics of influencers on social media and at the same time the reasons that you should use them in your marketing campaigns:

  1. They Are Trustworthy. They only use original content-their content and thus, people trust their information and thoughts.
  2. They Are a Thought Leader.  They are focused in one topic, with a specific audience that follows them and with which they interact on a regular basis.
  3. Their Words Have Impact.  Their knowledge and expertise have the power to affect people’s decision making.
  4. They Are Engaging. Engaging with their readers is a priority to them. Readers appreciate that and as a result, they expand their trust and love.
  5. They Go To Their Audience.  They use the the same platforms with their audience.  They make sure their voices are being “heard” by the people who they want to be heard from.

All of the features that we mentioned above will be more than valuable in your marketing campaigns. With the help of influencers, your “SMART” objectives and goals will be accomplished before you know it!!

How Am I Going to Use An Influencer?


Now that you understood why it’s important and helpful to use influencers for your marketing campaigns; we can move to the next step, and give you some tips on how to use these influencers.

  1. The first and most important tip we have to give you is: Find the right fit for you, your brand and most importantly your product!
  2. Secondly, use his audience!! a)Request from your influencer to write about your brand on his blog. b) Ask him/her to tweet for you once a week and c) ask your influencer to post once a week on Instagram and Facebook, content that promotes your company.
  3. Last but not least, become active in his/hers community. When your influencer is not posting for you, do it by yourself. Comment and share his content in order to make your brand visible  and recognizable.

Let’s Wrap it Up…


Marketing campaigns are essential for every business, big or small. Statistics show that word to word advertising is what people prefer and trust. Influencers are people with authority, who affect the decision making of consumers and certainly have their trust. As a result, influncers are the people you need in your marketing campaign to ensure positive results. Find the right person, take advantage of his audience and influence, and get ready to take your company to different levels!!

Images Sourced Within.

The Future of Influencer Marketing

The future of influencer marketing is bright. It’s an exciting time for marketers, and we’re thrilled to see what the future holds.

Does 150,000 followers on Instagram make an influencer effective? We’ve come to the conclusion that Instagram popularity does not lead to an increased influence. Algorithms for social networks are constantly changing, and marketers need to prepare for what lies ahead.

Consumers are gradually beginning to interact only with brands they trust. Marketers must realize that building trust can be achieved in various ways. If forgotten, brands are sure to lose consumers trust – which means less business. Brands are going to have to find ways to serve ads with value and trust.

It’s safe to say that the future of influencer marketing will cause the downfall of traditional digital marketing tactics. Since the majority of consumers are ignoring advertisements on digital spaces, brands are going to have to find ways to reach consumers without traditional advertisements, like banner ads and automatic videos.

Adblockers have destroyed agencies’ digital efforts. 47% of online consumers use ad block, and it has been detrimental for agencies. If consumers aren’t getting brand messages, how can marketing move forward?


Via Google Images

Social media channels have provided a great platform for consumers to talk and express their opinions. As a result, 74% of users rely on social networks to guide purchase decisions. Brands will need to pay extremely close attention to what consumers are saying online. For example, an angry customer with even a low number of followers can tweet a negative res for a product or service, which could possibly become a news story in the newspaper.

Consumers now want transparent and authentic marketing messages. An increasing number of people are looking to social networks for recommendations. Subsequently, brands are losing their importance in the digital world. Influencer marketing provides marketers with an opportunity to deliver authentic brand messages directly to networks that consumers trust. It can be extremely time-consuming for agencies to find the right influencers in markets. Thus, brands need to take initiative to find, connect, and manage influencers, as well as to practice measuring the ROI of influencer efforts.

The future of influencer marketing will develop closer customer relationships. 70% of consumers reported online customer reviews are the second most trusted source. With that being said, it’s clear that influencer marketing generates better customers for brands. Marketers will also be able to measure predictability for brands with increasing budgets.

Influencer marketing is becoming increasingly technical and brands will need to keep up. Finding the right influencers for your target market on the right networks and time will depend on patterns in data and new algorithms. If done correctly, sharing content through influencers in a niche market will triple conversions, in some cases increasing conversions by a factor of 10.

In creating a new age in customer intimacy that emphasizes trust for consumers, brands need to produce valuable content for audiences across the various social media networks. Marketers will be forced to move away from traditional advertising strategies to drive authentic engagement. The earlier this transition happens, marketers will be able to analyze growth and act on purchase patterns to understand and predict results. Brands have to practice the best influencer marketing methods to generate precise and quantifiable results.

Agencies will no longer need to focus their efforts on influencer marketing. Marketers will need to exercise their expertise on finding and training the right influencers. Influencer marketing will shift away from agencies especially because of the cost and resources needed.

According to a recent Forbes article, softwares are being implemented in marketing strategies in order to give agencies a truthful measurement of influence and impact on consumers. By driving more conversations on social media with consumers, trust is being built, which in turn, helps marketers to measure how engagement and interaction through analytics.

Where do you think influencer marketing will be in the future? Will there be a future for influencers? Let us know your thoughts in the comments below!

How do Instagram Influencers get paid?

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New Yorker Liz Eswein, 25, is one of the most popular brand influencers in the world of Instagram. Joining the app shortly after it launched in 2010, she pursued her passion of photography and began posting pictures of her city under the account @NewYorkCity. Ezwein has since attracted 1.3 million followers. For each brand endorsed, she earns $1 for every like with an additional fee based on the number of photos she posts. For her photo above, she amassed close to sixteen thousand likes. Now, that’s a lot of money…

For those like Ezwein, who have learned to monetize their passion for quality photography, Instagram can be a wonderful place. With over 400 million users, the photo-sharing app has truly grown to be social media giant. According to The Guardian, 90% of Instagram users are below 35 years of age and more than 50% of those users use the app every day.

Brands ranging from Adidas to National Geographic have realized the potential in reaching a particularly younger market. Instagram stars that have thousands of followers can reach a wide audience with just one post. Nowadays, agencies have moved to Instagram as a staple for brands that are looking for exposure. 

According to a recent article by the Huffington Post, Instagram influencers account for over $1 billion in advertising spending a year, with most of that going directly to social media celebrities.

Currently, it’s safe to say that social media celebrities have more of an influence than actual celebrities do. The reason being is that people can sincerely relate to them.

Here are some ways in which brand influencers make money:

  1. Sponsored posts

The main way influencers earn their income is through sponsored posts. These posts can go a long way for brands looking to produce a high ROI on Instagram. Brands decide what product/service as well as the messaging they want their influencer to promote. Influencers then go about creating their own content incorporating the company’s strategy in a manner that’s authentic.

It’s especially important for brands to choose an influencer with the right audience. To execute a strategy that works, choose an influencer with an audience or niche your brand will resonate with.

  1. Documenting an event or experience

Instagram influencers are often paid to travel to exotic locations to promote an event or experience. Ezwein, for example, consistently travels the world to take pictures for various projects.

  1. Hosting or appearing at an event

For immediate results, brands often ask influencer to host events. Whether it’s a party, restaurant opening, or any other type of event, influencers can drive brand awareness and traffic to events.

How much money?

There’s an incredible amount of money to be made in the world of social media advertising. According to Harper’s Bazaar, companies spend more than a billion dollars every year on sponsored Instagram posts. The amount of money that influencers make depends largely on how many followers they have. Essentially, the more followers you have, the more views you have to offer a brand, which means that you can charge businesses higher amounts for sponsored posts.

Are you an influencer that wants to get paid?

The amount of money to be made for influencers all comes down to views, and followers. For example, Dash Hudson, an agency that focuses on influencer marketing on Instagram, does not choose users that have less than ten thousand followers. If you want to appeal to brands, then it’s important that you consistently produce high-quality content for your profile. Thomas Rankin, CEO of Dash Hudson, is known to select connect brands with influencer that have a high engagement rate coupled with a large audience. All in all, work on your account. Engage with your audience and when the time is right, directly reach out to brands in your niche.

Within the next five years, influencer marketing is expected to be a massive $5 to $10 billion dollar market. It’s time to hop on board the influencer train and start making a difference for your brand.

Do you think brands should pay for influence? When should you influence for free? Leave your comments below!