3 Tips to Nail Your Instagram Ad Campaign

The stakes are high for advertisers on Instagram. Since the platform rolled out paid advertising in 2013, it has become a powerful force. In fact, the service just opened up for businesses of all sizes back in September, and companies have been quick to seize the chance to up their Instagram game and reach more of the 400 million monthly users on the app.

Of course, Instagram has been cashing in on this, with the company expected to make nearly $1 billion in revenue in the next four years. It’s not surprising, although they’ve been notoriously secret about pricing on paid advertising, estimates range from $500,000 to $1 million per month.

So yes, the stakes are definitely high. Marketers can delete and replace a bad Instagram post, and even a poor strategy can improve with time. But when you’re spending thousands, or possibly millions, of dollars on paid advertising that will put your brand in front of a much larger audience than just your own followers, it’s important to get it right.

Here are three essential tips to make sure your ad campaign gets a return on your investment.

 

1. Make Your Ads Look Native

A study cited by Fortune found that banner blindness is manifesting on social media platforms. Just as website users became desensitized to banner ads on web pages, user engagement with brands on social media platforms is falling.

Combat this effect by keeping your ad content appealing to viewers. Ads that blend in with other organic posts are likely to be viewed more favorably than something that looks like spam.

Take one of Instagram’s success stories, Capital One. There’s nothing particularly visual (or interesting) about banking services, but they saw their slogan, “What’s in Your Wallet” as an opportunity to create the creative, striking and personal images that are common place on the app. The nine pictures they circulated ended up boosting ad recall by 16 percent.

 

2. Consider videos

Video advertising on Instagram just got easier this February when Instagram rolled out its first 60 second ad campaigns. Previously, the platform only supported 30 second videos.

There’s no better way to stand out from a static image than with a dynamic video, but getting viewers to spend a whole minute on your video is a bit of a risk. It may be safer to stay on the short side, but the most successful 60 second ads have captured viewer interest in the crucial first 10 seconds with visually striking elements – For T-Mobile, it meant harnessing the power of Drake!

Keep in mind: Instagram does not automatically play audio on posts, so don’t rely on special sounds to catch a viewer’s attention.

 

3.Use a Call to Action

Paid ads come with a pretty powerful feature: the ability to include outbound links. Not only can you link back to your website, but you can do so with a sleek looking call-to-action button. In fact, market experts have found that Instagram seems to be having pretty great success with direct response ads, showing that they’re good for more than just brand messaging.

Seize this opportunity to link to your landing page, website or other content that you couldn’t otherwise on an organic post.

The Perfect App for an Instagram Planner

With over 80 million photos posted daily, marketers are being forced to focus more heavily on the science of Instagram posting — how to get the best content in front of the right people before that content is no longer relevant. It’s estimated that 75% of social engagement occurs in the first five minutes after the content is posted. Giving marketers a short amount of time to reach their consumers in a fun and creative way.

Before there was Planogr.am there was…well, nothing. In one of our previous posts “7 Apps Every Marketer Needs,” we mentioned an app called Planogr.am, the first visual planner for Instagram. Created by Brandy Pham and her husband Andy, the app was designed from a designer’s and editor’s point of view. Brandy, a content creator for  @brandypham had to manage her time wisely when she became a new mom. Trying to plan out her posts was a long and tedious process. Andy saw there was a correlation between Instagram posts and online sell-through. When Brandy would post to Instagram she would make a sale. 

In the non digital marketing world and just the regular old fashioned marketing world, a planogram was and still is used in retail to show the placement of products on a shelf. It helps to maximize sales and minimize wasted space. They can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales.

How it works:

  1. Upload one or multiple pictures at a time
  2. Hold and drop the unscheduled image or (images) where you would like them to be placed
  3. Tap the picture when you have decided
  4. Add your captions
  5. Schedule now or later. There is a calendar view so you will be able to see when your posts are set to be scheduled and posted. You are also able to swipe right to post something in real time or left to delete.

Why should marketers schedule Instagram posts?

Planog.am helps cultivate brand presence and maximize potential earnings. Brands like J. Crew, Oreo, or J Brand use apps like Planogr.am to display there products.

What do you think of Planog.am? Love it as much as we do? Let us know what you think in the comments below and don’t forget to follow us on our own Instagram @hashtag4thegram.

How to Create a Killer Instagram Bio

It is very important to have an Instagram Bio that is attractive and gets updated constantly. It is one of the first things your customers and Instagram users notice when they go into your profile. After all, first impressions are very important. A good instagram Bio can serve as a tool to get more users to follow your account.

 

Your Instagram Bio is like the homepage of your website. It should leave customers wanting more and give them a reason to follow you. Not sure how to create a bio that will increase your presence on Instagram? No worries! Here are several tips to help create the perfect bio.

 

Key Elements of a Bio:

  1. Your Name: The name on the Instagram needs to be how your customers  know your business. Don’t use abbreviations or other versions of your name since this is the representation of your business and your brand.
  2. What You Do: This can be considered your “sales pitch.” Don’t make this part too formal, don’t be afraid to include emojis or humor. Try including a rhetorical question.
  3. Use keywords that will help users understand your company and what you have to offer. You can include a custom hashtag you are recognized for.
  4. Customize It: Don’t use the same bio you’ve used for other social media platforms, since Instagram serves other purposes and has a different audience than do all the other platforms.
  5. Space it Out: space out your content to make it more legible.
  6. Link: take advantage of the only clickable link you can post on instagram.

Tips:

  1. Include a link: Instagram only allows one clickable link and this is in your bio. Make it relevant to your latest post and include a caption in your post that says something like: “Link in bio”
  2. Call To Action: let your followers know how to connect or engage with your business.
  3. Include Hashtags in your bio: choose hashtags that are relevant to your business and that will resonate with your followers.
  4. Stand Out.

 

Inspiring Examples:

  • NatGeo:

https://www.instagram.com/natgeo/

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National Geographic definitely has a killer bio. It has a great quote as well as the link to their webpage to create engagement. Additionally, it gets their followers to follow  National Geographic’s photographers.

 

 

 

 

 

 

 

https://www.instagram.com/gopro/

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Go Pro states clearly what their product is. They include an URL in their bio that encourages their followers to submit their own videos. This creates engagement and a relationship between the brand and the customer.

 

 

 

 

 

 

 

 

https://www.instagram.com/bmw/

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BMW does a great job at letting their customers know which hashtags are tracked by the brand. They also include a link to their webpage to create customer engagement and follow-up.

 

 

 

 

 

 

 

 

Instagram’s atmosphere makes it the perfect place to show off your brand’s personality. Don’t be afraid to achieve this through your bio.

 

What are some of your favorite brand bios? What are some brands that are #bio #goals?? Let us know what you think and follow us on IG @hashtag4thegram.

Why Brands Shouldn’t Worry about Instagram’s New Algorithm

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If you’ve been anywhere on Instagram in the past few days, you’ve probably heard about the impending apocalypse that is Instagram’s new algorithm. The company recently announced it was making a major update to user feeds.

The previous feed displayed posts in reverse chronological order, so users saw every post by every account they followed when scrolling past. Although this could be time consuming for users who follower thousands of accounts, it meant that any post had an equivalent chance of being viewed by a user, dependent only on the time it was posted.

But the new algorithm is shaking things up. Now, Instagram will prioritize posts from accounts that users have engaged heavily with through likes, comments and views and display those first, while relegating less significant accounts further down in the feed, or off it entirely.

Naturally, brands are freaking out about this. While the change might make IG more convenient for viewers, content creators now need to pay closer attention than ever to what they’re putting out. While this is definitely true, this doesn’t mean brand marketing on IG isn’t going to change for the worse.

PAY TO PLAY?

For larger brands that can afford paid advertising, the update won’t make a difference,  but smaller brand accounts that rely on organic post reach fear that this change is a step towards Facebook’s “Pay to Play” system. Facebook’s current algorithm gives brand accounts such a low organic post reach that many marketers feel they are essentially being forced to pay to promote their content.

Kurt Wagner at Re/Code writes that Instagram isn’t quite taking this approach. As of now, brand accounts are still treated the same as personal ones, which means that all content is treated equally. This is likely to change, but in the interim, it is still possible for brands to create content that gets seen without paying a fortune.

CREATING CONTENT THAT CLICKS

Although posting striking visual content is still important, you should encourage your followers to do more than just stare.  Madeline Popelka, a digital marketing expert, gave Elite Daily some tips for creating killer content.

Encourage them to tag their friends in posts that are relevant to them. Create incentives for followers to use your brand hashtag with giveaways and shout outs.

But boosting your account’s status goes beyond your own posts. If you’re engaging with and promoting your followers’ content, you’re more likely to get a favorable response from them the next time your new post is published.

AVOID THE ARROW

https://www.instagram.com/p/BDlWJKygzD1/?taken-by=benchmarkweddingrings

To mitigate the effects of new algorithm, some brands are turning to another method that you may have noticed in the past few days: pleading with their users to turn on post notifications. This will inform users whenever an account has a new IG post, even if it doesn’t show up in their feed.

While this tactic might avoid a short-term drop in views, you still won’t see the results you want if your posts are just something pretty to look at and then scroll past. Brands that can create killer content that encourages action and engagement shouldn’t be afraid of this new algorithm, because their posts will still be seen and furthermore, will actually lead to conversions.

 

The bottom line is, if your brand is creating content that viewers enjoy seeing and interacting with, you have nothing to worry about – at least yet.

How to Step Up Your Hashtag Game

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Image via GramDominator

Hashtags are relatively new social media phenomenons that have been used to identify messages on a specific topic for emphasis.Although they are used in all of the social media platforms, each platform has specific guidelines that should be followed in order to get the most out of use of hashtags. Fortunately, at #doitforthegram, we can guide you through this as we are your Instagram gurus. This is the place where you will find everything you need to know about Instagram and the use of hashtags.

 

The Purpose of Hashtags

A hashtag serves two purposes, it makes your content viewable by anyone who has an interest in the topic you are posting about, even if they’re not on your network, and it makes it easier for other users to reach out to you.

 

Tip number 1

Use hashtags, in fact, use a lot of hashtags. Through hashtags, your content will be found. A research shows the optimal number of hashtags that should be used in an Instagram post is 11, which gives you 79.5% more interaction per 1k followers.

 

Tip number 2

Sometimes, people use spur-of-the-moment ideas as hashtags that will make your caption look creative and funny but you can’t expect much activity from them since no one is really following that hashtag. Tip number 2 is to use hashtags that are always trending on Instagram. That way, it will be more effective since those who are following the hashtags you have used, will Like and interact with you.

 

The Top Hashtags on Instagram:

Don’t worry if you don’t know which hashtags will step up your game, that’s what we’re here for.

 

  1. #love
  2. #instagood
  3. #me
  4. #tbt
  5. #cute
  6. #follow
  7. #followme
  8. #photooftheday
  9. #happy
  10. #tagforlikes
  11. #beautiful
  12. #girl
  13. #like
  14. #selfie
  15. #picoftheday
  16. #summer                         
  17. #fun                                              
  18. #smile
  19. friends                                     
  20. #like4like                       
  21. #instadaily
  22. #fashion                          
  23. #igers                              
  24. #instalike
  25. #food

 

Common Mistakes When Using Hashtags:

A common mistake I’ve often seen when people use hashtags is #TheyStringTooManyWordsTogether. Try to avoid this at all costs because that is probably a hashtag that is not trending and you won’t be found through it. Another mistake is #Tagging #Every #Word #Seperately. Other than the fact that it looks messy, it won’t get you any traffic either. Additionally, always avoid jumping into a trend without relating your post to it. The hashtags you use should always be relevant to your post. Remember it is completely fine to incorporate some humor into your hashtags as long as it’s relevant to your post and don’t be afraid to use as many hashtags as you want!

 

The Future of Hashtags

Hashtags will continue to be the tool that drives social media and connects users on trending topics. In her article, Will Hashtags Take Over the Internet?, Jennifer Wolfe wrote, “We use hashtags now to make sense of our digital world and help us find topics or associate with the latest trends in our social spheres.” It is safe to say it will soon become a social media search language of its own, one through which we will not only communicate trending topics but maybe even take over the internet as well.

 

Justin Timberlake and Jimmy Fallon definitely need to step up their hashtag game, watch this hilarious video to learn why:

https://www.youtube.com/watchv=duKL2dAJN6I&ebc=ANyPxKqTfy_p9_wvFwt2b8VwFb5X5_vv2ddvZ4iI0ay0fFNOGQUwUm-mp8yUue5itrRLVe5-cBNy1TaNd7V44egvualMuEun9Q
What are some of the hashtags that have brought the most traffic to your posts? What are your favorite hashtags? Do you know of any hashtags that are always trending that we didn’t mention? Let us know in the comments below, and be sure to follow us on Instagram @doitforthegram.

 

5 Steps to Achieve a Professional Instagram Feed

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[Image via: graphicsheat.com]

Haven’t you always dreamed of having the perfect instagram feed for your brand? Your brand has already decided on a uniform theme based on our previous post #instathemes, now its time to create quality content with a professional touch. Having a theme means you have identified your brand’s personality and target audience on Instagram. Now, all you need to do is make sure your content is as high quality as possible in order to attract your potential customers. After all, Instagram is all about high quality visuals.

A professional looking feed will give your brand more credibility. Unfortunately, not all of us are professional photographers and it can be costly to hire one. A platform like Instagram is free, therefore you shouldn’t have to spend money in order to use it well. Luckily, Instagram has been around long enough that people have discovered tips and tricks to give your photos and videos a professional feel without the dollar sign. Supplementary apps are a great way to enhance your photos and videos even more. This post will take a deeper look into how to perfectly capture and edit your photos and videos like a professional. Us marketing gurus here at #doitforthegram have compiled 5 steps to take your content to the next level.

Step 1: Lighting

If available, natural light should always be utilized even if it means shooting by the window or outside in the cold. The following picture was taken in freezing weather but the lighting was worth it. As you can see the subject is wearing two outfits in this picture. This savvy photo edit couldn’t have been done without natural light. Lighting is very important to keep in mind especially if you plan on altering your photo. In general, when using any light, make sure the source of light hits your subject directly. This step will make the following steps turn out better!

RUSH

[Image via: akpsiluc.org]

Step 2: Filters

When it comes to filters, remember, more does not necessarily mean better. Sometimes pictures appear more professional when less filters are used. According to a report by TrackMaven, most brands do not use filters at all. According to the chart below, the brands that do use filters tend to stick with Lo-fi and X-Pro II, probably because they give photos a warm look with the use of saturated tones. Although these filters make photos pop, they do not generate the most interactions. Mayfair and Inkwell actually generate the most interactions on Instagram in the form of likes and comments. Next time you choose a filter, make sure it is getting the right attention from your audience. The last thing you want is for your visuals to turn potential customers away.

FiltersGraph

[Image via: Track Maven]

Step 3: White Background

There is nothing like a blank background to really make your subject stand out. Busy backgrounds distract your audience and clutters your feed. It seems that more and more brands are using white or plain backgrounds to showcase their products. Whether it is a model against a white wall or cosmetic products arranged on a white marble bathroom counter, this trick gives your photos a simple yet professional appearance. J. Crew does a wonderful job of using white space to give their feed a chic feel and a little breathing room.

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Step 4: Angles

There are many ways to play around with angles in order to capture the perfect moment in creative ways. Angles can either accentuate or disguise certain aspects of your subject matter depending on what you need. Vogue outlined how angles can enhance your photos. When taking pictures of objects, try taking the picture from the top down perspective. This will allow you to fit many objects into the frame and you can arrange them in ways to show the proportions of your objects. If you are taking pictures of food and drinks, it’s usually best to take the picture from side angles so show dimension and texture. If your subject is a person and you’d like to elongate legs, try an upward angle. On the other hand, if you want slim down certain features, try a downward angle. The picture below, posted by National Geographic, shows how switching up angles can really capture something special.

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Step 5: Boomerang

Now you know how to make your photos look professional, but what about your video content? That’s where supplementary apps come into play. Boomerang is a video app recently launched by instagram. It essentially takes bursts of photos and combines them into a mini video that plays forward and backward over and over again. Using this app will not only enhance your videos, but it will keep your brand relevant. Benefit was quick to incorporate boomerang into their feed and used the app to perfectly showcase their mascara. Check it out below!

Nudge, nudge, wink, wink 😉 Who else is playing with #boomerang today!? #benefit

A video posted by Benefit Cosmetics US (@benefitcosmetics) on Oct 22, 2015 at 4:20pm PDT

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Conclusion

So there you have it! Five easy steps to give your feed a professional feel without the high price tag! If you follow these steps, you will find that it is not anything revolutionary. In fact, it’s all about bringing your feed back to the basics. Simplicity is key when trying to achieve a professional look. As long as you keep keep your theme consistent with your target audience in mind, these tricks are sure to attract the right attention!

What tricks do you use to give your feed a professional look? Let us know in the comments below, and be sure to follow us on Instagram @hashtag4thegram.

7 Apps Every Marketer Needs

<p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BDBEFV8ORkN/&quot; style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Be sure you have every app a marketer needs. Link in bio. #marketingtips #marketingdigital #apps #tagsforlikesapp #abeautifulmessapp #regramapp #vscocam #layoutapp #blogging #planogramapp</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by #DoItForTheGram (@hashtag4thegram) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-03-16T14:05:21+00:00">Mar 16, 2016 at 7:05am PDT</time></p></div></blockquote> //platform.instagram.com/en_US/embeds.js” rel=”attachment wp-att-117″>IMG_7283

Instagram is a great tool for customer acquisition, SEO, customer service and lead generations among others. Brands use instagram to engage with their customers through creative pictures and videos. It humanizes the brand and engages it users. New apps are constantly being launched whose purpose is to enhance pictures through filters and other editing tools. With all these new apps available to everyone, simply posting a picture and using one of their filters isn’t enough to get all the traffic you might have hoped for. In order for your brand to do well on Instagram and make your posts memorable, which is ultimately the goal, you have to be sure your posts will get enough engagement and likes. We have put together a list of the 7 Apps Every Marketer Needs to enhance their Instagram fame, err I mean game.

  1. Regram: Apps like Regram or repost allow marketers to build an image- based community by sharing others content that reflects the brand, products, services, and values. Think of it as Instagram RT. Marketers need to realize that Instagram Instagram isn’t just about the brand’s image, but the fan’s image as well. Companies like Ben & Jerry’s and the NBA are two great examples of companies that use a combination of their own images and videos, as well as, their fans images. Not sure how to RT an Instagram picture? Here’s how to Regram.
  2. TagsforLike: Is an app, also a website, that compiles popular hashtag data. Once you download the app, search a related hashtag category and add a few that relate to your post. Unlike Twitter, Instagram allows up to 30 hashtags in each post. However, studies have found that 11 hashtags yield far more interaction than any number up to 11. Hashtags, much like regramming, allows marketers to engage with their customers. Hashtags are a way for people to search and follow accounts. Using the right hashtags will bring more traffic to your account and end with a lot more followers.
  3. Planogr.am: Have you ever wondered how brands like JCrew posts a series of pictures? Instagram is a new platform and for a while marketers weren’t able to schedule their Instagram posts in advance. Now there are a few new apps that allow you to do exactly that. My favorite is Planogra.am. 
  4. Spreesy: Turns your company’s brand Instagram and Facebook pages into powerful, automated sales channels. “A free and unlimited ecommerce platform. Speezy has “comment buying” which means your followers just enter their email address on one of your shoppable posts and they are taken to a secure checkout. Your inventory is synced with your Etsy, Shopify. You can also grow your email list when someone enters their email with #subscribe.
  5. VSCO Cam: Is one of the many editing apps marketers can use to make their pictures look polished and put together. VSCO Cam has filters not offered on Instagram. The app has 10 filters to choose from. Once you have chosen a filter you can manipulate the picture, much like Instagram, however #doitforthegram prefer VSCO Cam filters over Instagram filters. Why? Check it out for yourself! We believe a smart marketer will take the time to cross their t’s and dot their i’s before posting a picture. Instagram has great tools to edit pictures, but sometimes it’s smart to go above and beyond to make sure your picture is #instaworthy. Not sure what filters to use on VSCO Cam? Try a few of these combinations to get started. #doitforthegram also found a few other editing apps to check out here.
  6. A Beautiful Mess:  Is an editing app that allows a marketer to add creative texts and graphics to their photo, making it #Pinterestworthy. Adding text to your pictures can help viewers decide if they want to read your caption or not. We all know a picture can be worth a thousand words, but sometimes it helps to give your audience clues as to what you are trying to communicate. “A caption makes a connection between the photo to your message, brand, business, etc.”
  7. Layout: create a collage of multiple images and videos. Layout is a unique way for brands to display their company is more than one picture. Check out a few layouts here.

What are some of your favorite apps? Have a favorite app we didn’t mention above? Let us know in the comments below, and be sure to follow us on Instagram @doit4thegram.

The Art of Influence Marketing

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[Image via: Spiceworks.com]

What is Influence Marketing?

Also known as, influencer marketing, influence marketing is a marketing topic that is gaining importance to marketers. Most people, however, don’t know what it is and might not even realize it exists. According to Forbes.com, it “can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers.”

There are nearly 50,000 influencers on Instagram whose interests lie in many industries such as, fashion, sports, health, fitness, beauty, food and more. Using influencer marketing on Instagram is a great way to target your ideal customer. Influencers on instagram understand their audience and your customers better than any brand could.  They know what will drive engagement and interest. The fact that there are people with a substantial following who have the power to impact their audience’s purchase decisions is something that should be utilized by all marketers.

Famous Sponsors

Whether it’s a famous celebrity or someone who is #instafamous, there are many accounts that have mastered the art of brand sponsorship on Instagram and it’s worth taking a tip or two from them.

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Kylie Jenner has become a standard when it comes to celebrity brand endorsement on Instagram. It’s no wonder when she has a following of almost 53 million people on Instagram. Recently, she showcased the product @FitTea on Instagram commenting that, “the results are worth it!” Kylie has been known to sponsor many products from beauty, fitness, and the fashion industry. Celebrities sponsors are the most common and expensive form of influencer marketing. Potential customers are extremely impacted by celebrities like Kylie Jenner and open to the suggestion to buy what they buy.

Before you judge me for promoting a tea company please keep in mind that this is not a weight loss product and my review is 100% Honest. Since I’m already skinny i did not want to promote anything that promises you to loose weight, which is why I decided to try @Teamiblends Alive. It promises you a more energetic and alert body. I’ve used this multiple times because I often go to sleep late and wake up early which results in me not having the proper amount of energy to start the day so I started drinking this and I have to say it does the job.. The taste is very spicy and gingery but also sweet and lemony at the same time. I do find my self adding honey to it so it can taste sweeter. I am 17 years old and I’ve been drinking coffee for the longest time and it took me a while to choose tea over coffee but now that I’m starting to appreciate the taste of teas, I hope I continue to choose teas over coffee because i feel like I’m more alert when I drink the Alive Tea and i have noticed my skin glowing even more! If you want to purchase any Teami Blends tea @teamiblends , you can use my code: BRETMAN for 10% off your purchase, which is not an affiliation code you can choose whether or not you wanna use it #thankyouteami #teamiblends

A photo posted by Bretman Rock (@bretmanrock) on Jan 7, 2016 at 6:00pm PST

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Similar to Kylie Jenner, Bretman Rock, recently posed with a different fitness tea called, @Teamiblends. Rock is what we like to call someone who is #instafamous. He may not have as many followers as Kylie, but almost 5 million is more than enough to be a great sponsor. Rock showcases the product in a different way than Kylie. He captions the picture with a lengthy but real explanation of why he drinks Teami. His story is relatable to followers and, therefore, has a huge impact on their purchase decisions.

Contests, Campaigns, and Giveaways

It can be costly to use influencers as sponsors. Luckily, there are easy and inexpensive ways for brands to interact with their influencers. Common strategies used in influence marketing include contests, campaigns, and giveaways. There are even ways for customers to create content for your brand which also expands your brand awareness.

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GoPro is a great example of a brand which has mastered Instagram influencer marketing and incorporates all of these strategies into their account operations.  Their #PhotoOfTheDay campaign is a contest where GoPro will showcase one user’s photo everyday on their account. They took it one step further by launching their #GoProAwards campaign in which participants are awarded for the best content and win up to five million dollars. While it’s true GoPro is a camera company and Instagram is all about taking pictures, they are doing the best job at mastering the art of influence marketing of any other camera brand out there.

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@DogsofInstagram
, an account that showcases the best pictures of dogs on Instagram, recently launched a giveaway. Dogs of Instagram uses their account and large following to promote many businesses including the online shop, @Lucyand.Co For their most recent giveaway, two winners will be able to select their favorite item out of the most popular items from the shop. All you need to do to enter the contest is to comment on your favorite item below a picture of it. This is a great example of an account that uses giveaways to promote another account.

The Future of Influence Marketing

The future of influence marketing is unknown, but it’s likely we’ll see a shift from celebrity sponsors to micro-influencers, a social media trend that is gaining popularity. They are the people who have close relationships with your customers and therefore have a great influence on their buying decisions. Targeting Instagram users who might not have a huge following, could have a huge impact on your potential customer. We will most likely see more #TagAFriend campaigns which allows for those micro-influencers to influence their friends’ buying decisions.

How does your brand utilize the power of influence marketing? Comment below!

Sponsored Ads

Instagram-adsHave you ever been scrolling down your Instagram feed and notice a post from an account you thought you were not following? Let me tell you, you’re not losing your mind, these sponsored ads appear every once in awhile as a way for companies to advertise their products, services, or announce an upcoming event to a specific target market. Instagram created this tool not only for large companies but also for individuals. To run ads on Instagram, all you need is an active Facebook page. Ever since this feature was launched, marketers have been ecstatic. Constantly coming up with new ways in which the sponsored ads can enhance personal and businesses’ Instagram accounts with measurable outcomes.

        In order to determine whether an ad will be effective or not, advertisers may want to know, “who will be seeing my ad,” “how does Instagram decide who will be seeing my ad?” Technology sure has a way to bring together all your likes and interests from different sources. Instagram wants to show its users ads that will appeal to each individual. To achieve this successfully, Instagram uses information from your Instagram account activity and Facebook (Instagram’s parent company) as well as information gathered from other apps you have and use on a regular basis. These things combined help Instagram narrow down the target for the sponsored ads companies will be posting. For example, Ivy Green may see a sponsored ad on her Instagram feed based on the people she follows, pictures she likes and accounts she follows on Instagram; her information on Facebook as well as her interests and several website apps Ivy has visited before.

The TV and fashion industry are capitalizing on Instagram’s sponsored ads by respectively, promoting new movies and TV shows and introducing the new collections brands will be releasing.  Everyone can and should take advantage of this tool in order to attract more customers and create a relationship with them.

This relatively new and low cost feature has enabled companies to have a broader reach and allow them to engage with their customers. Advertising through Instagram is measurable, which makes it even more appealing for companies to join.

       Fact: According to Elizabeth Dean from WordStream, Instagram has 400 million active monthly users, who post 80 million photos and like 3.5 billion photos on a daily basis. Instagram is an extremely fast growing social platform that has opened its doors to the advertising industry by allowing ads to be sponsored. A case study that was posted on Instagram’s website claims that sponsored ads posted on this social platform result in a “2.8x higher ad recall than other online advertising.”

 Michael Kors was the first brand to advertise on Instagram and this was their post:

lkors

 

This post by Ben&Jerry’s won the top spot for the best sponsored ad on Instagram. The ice cream is placed exactly in the middle where the Instagram heart appears when a user likes the photo.

tumblr_inline_my161xHyrO1s1gyup

 

http://www.postano.com/blog/the-5-best-instagram-ads

 

Get started advertising on instagram

https://www.facebook.com/business/help/1649590841944352

For all policies and explanations, visit Advertising Policies website.

https://www.facebook.com/policies/ads

 

Pictures:

Michael Kors:

https://www.google.com/search?q=michael+kors+instagram+ad+first&tbm=isch&imgil=JLLNtIYJ9UCbTM%253A%253BW98IrJGdirRJWM%253Bhttps%25253A%25252F%25252Feconsultancy.com%25252Fblog%25252F63791-instagram-s-first-ad-with-michael-kors-did-it-work%25252F&source=iu&pf=m&fir=JLLNtIYJ9UCbTM%253A%252CW98IrJGdirRJWM%252C_&usg=__znMoEiRXyk0HAOmJnu4IDRe5KRg%3D&biw=1422&bih=687&dpr=0.9&ved=0ahUKEwjavKSgkY3LAhUlmoMKHUApBzQQyjcIQg&ei=nuvLVtr1NaW0jgTA0pygAw#imgrc=JLLNtIYJ9UCbTM%3A

Ben & Jerry’s:

https://www.google.com/search?q=ben+and+jerry%27s+instagram+ad&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjQ9o_QkI3LAhWEkoMKHYcTDjIQ_AUIBygB&biw=1422&bih=687&dpr=0.9#imgrc=wRJ2M28ptHhtcM%3A