Face-to-Face with Facebook

Market Share

Why you should care

Facebook is the preeminent social media site. It dominates the the social media world like no other, the graph above illustrates the lead Facebook has over the rest of the industry by comparing the market share of various social networks. Considering how large Facebook is, having a basic understanding of it is critical in today’s ever connected world. On Facebook you have the ability to reach millions of people, of course as a small business owner you shouldn’t expect a million likes any time soon, but the fact that its even possible proves how important Facebook is for a business of any size.

Facebook is a place where you can post important messages about your business along with photos, videos, and assorted other links to spread your business’ presence on the web. Users can like your page and share the things you post, thus spreading the word of your business to their friends!

The users of Facebook

According to Facebook there are some 1.4 billion users registered with the social media site, and the company estimates that more than 900 million visit it each day. As you can see in the graph below, the largest demographic on Facebook is the 20-29 years old age group. But that doesn’t mean the other age groups aren’t active in high volumes on Facebook.

Age

If you look at the next graph below you can see how many more adults in each age group use Facebook, compared to Instagram, Twitter, and Linkedin. While this may not include other important social networks, it illustrates the point that Facebook is the most used social network for all these different age groups. It also highlights that many adults 50+ years old favour Facebook significantly over other social networks.

Infographic: Social Seniors Flock to Facebook | Statista

When examined by gender, you will find Facebook is composed of more females than males. Females actually make up 54% of users while males make up 46% according to Statista. But don’t worry, as you can see below both women and men still use Facebook more than any other social media site.
Women More Likely to Use Pinterest, Facebook and Instagram; Online Forums Popular Among Men

Small Business on Facebook

A survey taken back in 2012 among small business owners revealed that most considered Facebook the most effective of social media sites. This was especially true for small businesses focused on the business to consumer side of things. Facebook was even considered the best for business to business marketing. But, the simple fact is no matter what business you have, chances are that Facebook will be the most effective social media for your business.

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First thing to know as a small business looking to get on social media, is getting on Facebook is easy. Some businesses may already have a following they don’t even know about, as seen below. This is because Facebook automatically generates pages for certain businesses based on people mentioning them on Facebook. As a small business owner you can claim this page as yours to help get you started, the page may already have content and likes from your current customers. If you by chance stumble upon one of these auto-generated pages after already creating a page of your own, you may claim and merge the auto-generated page with your own. Below are examples of a small business that is on Facebook versus one that is not.

Sidebyside

As you can see in the examples of pages above, whether or not you have a page yet, customers can easily rate and review your business. Now of course a benefit of having a presence on Facebook is the ability to respond to customers’ feedback and concerns. If you’re a business with an auto-generated page, and not on Facebook, these customers go unnoticed.

In future post we will go into more detail for how to interact with customers on Facebook and choosing what to post.

If there are a few things to take away from this first post it should be.

  1. Facebook has a broad appeal to all age groups
  2. There is a larger female than male audience on Facebook
  3. Seniors particularly favor Facebook over other social networks
  4. A business may already have an auto-generated page
  5. A business may always claim an auto-generated page

A Snapshot of Snapchat

Welcome to Snapchat!

Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour?

Created in 2011, Snapchat is a photo and video messaging application for smartphones and tablets. Each picture and video sent is called a “Snap.” When it was first introduced, many people used it as a way to send funny, self-destructing selfies of themselves to their friends.

In one of the first blog posts penned by the creators of the app, they wrote, “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.”

Now, it has grown into a platform that many businesses use to advertise, and many stories are created that give a peek into someone else’s life, but we will get into that further down.

How does this thing work?

In case you aren’t familiar, Snapchat allows for people to send photos and/or videos to one another that can only last 10 seconds. Celebrities, brands, news outlets, friends, family members, and entire cities are able to visually document their daily lives to have an insider’s perspective on how others see the world.

Nick Jonas, Gigi Hadid, Kendall Jenner, Olivia Culpo, Ariana Grande, Jessica Alba and Miley Cyrus getting their snap on!
Nick Jonas, Gigi Hadid, Kendall Jenner, Olivia Culpo, Ariana Grande, Jessica Alba and Miley Cyrus getting their snap on!

Besides directly sending one another messages, Snapchat created a tool called “Snapchat Stories,” where a user can add any photo or video to their public story for all their friends to see at one time. It is Snapchat’s version of a news feed, like one would find on other social media platforms such as Facebook and Twitter. These stories last 24 hours, and display a list of users that have seen your Snaps.

Also, on the stories page, there are sections entitled “Discover” and “Live,” which correspond to different types of content. Discover usually has media outlets like Cosmopolitan or Comedy Central, as seen in the picture below. Live is a very unique aspect, especially in the sense o getting a perspective from another place in the world. These topics range from special events happening that day like awards shows, sporting events or holidays, and they also focus in on one particular city of the world each day. One day users in London might be posting to the London Snap Story, and the next day there could be a Sydney Snap Story. The global possibilities are endless, and users really feel closer to the region Snapchat is highlighting that day.

Who’s Snapping?

A statistic derived from the U.S. Census Bureau, more than 60% of U.S. 13-34-year-old smartphone users snap. However, Ireland is the top country based off Snapchat usage. Everyday, there are around 7 billion video views. When put into perspective, that’s one view per every human on Earth, even if they don’t have a Snapchat account. That’s a lot of views. How many people do have accounts? 200+ million. Also, about 70% of Snapchat users are female. To check out more info on Snapchat demographics, check out this article from Omnicore Digital Marketing Agency.

With these numbers and age group, it is safe to say that Snapchat could be used as an advertising tool for millennials.

How can I get involved? 

According to this article in Forbes, not every small business needs to advertise on Snapchat. But, if you are targeting the age group 13-34, it should be an option. There are specific ways for advertisers to promote their message on Snapchat, which will be highlighted in a future post. Keep an eye out for the next Snapsterpiece!

Snapchat is fun!

Being able to add anyone through their username, and getting a visual perspective of their lives, Snapchat has proven to seem the most intimate amongst its users. Especially since you know who and when people see your content. In the picture below, you can see who has opened your Snap, who hasn’t, and who screenshot it to save it to their personal photo album, (probably to remind themselves of how funny or great you are!).

Overall, Snapchat is FUN! You can draw, add emojis, write, use the Snapchat filters and deliver a message in a 10-second, visual form. So from a business perspective, it allows you to add a youthful and visual twist on messages and promotions. Hopefully after this post, you can understand a bit more of the mystery behind the ghost.

Snap you later,

Sarah

 

 

Who’s on Twitter? (Looking at the Demographics of Twitter)

Welcome to Twitter!

With more than 100 million daily active users it’s no surprise that Twitter is one of the three top social media platforms used by small businesses today. According to Social Media Examiner 79% of small businesses are using Twitter for their social marketing/customer service needs. Right now they’re just behind Facebook, but are expected to catch up with their new advertising options. But we’re getting ahead of ourselves right now. For now, let’s just take a closer look at what Twitter and who’s spending the most time there.

A Brief Intro to Twitter

As you may know, Twitter is considered to be a micro-blogging website due to the limited amount of characters users are allowed in their posts. A Twitter profile consists of a brief bio, a personal icon, a banner, and the timeline of all of your posts. These posts are in reverse chronological order (starting with the newest posts first). This adds to the charm of Twitter being a real-time platform. Below is a look at Ben & Jerry’s twitter account, just to give you a look of the land.

twitter platform

Twitter has come a long way from it’s early days in 2006. At first people weren’t really sure what to make of the new social media platform. According to one of the founders, “it was hard to define because there was nothing like it.” Initially Twitter was only receiving 20,000 tweets a day, but by 2007 they had a huge tipping point, breaking 60,000 tweets one day. From there it continued to grow to the 500 million tweets per day it’s currently getting. Now let’s get to know who’s using Twitter.

Who’s Tweeting?

Due to the the ease of use and accessibility of Twitter, it makes sense that of the population of adults (ages 18+) using the internet, just about a quarter of them are using Twitter. It’s quick to setup and easy to keep track of. Below, you can see a quick breakdown of demographic info from Sprout Social.

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Getting into specifics, the breakdown between male and female users is split almost right down the middle. However, it should be noted that it is the male user population that has grown more than the female population in the past year.  

The age of users is primarily 18-29 years old, making it seem as though Twitter’s main target audience is a younger crowd. But, due to the way Twitter has integrated itself into everyday life, the age of users is increasing. In addition to that, most of the users have either finished college, or have completed some of their degree.

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More than half of Twitter’s users live outside of the US. As a small business using Twitter, you can expand the horizons of your business to almost anywhere in the world. Most of the users on Twitter live in either an urban or suburban setting.

So a lot of people are on Twitter, that’s pretty cool. More importantly, though, how much time are people spending on Twitter?

How Much Time?

In general, people are spending over a quarter of their internet time on social media. And a third of all total internet usage is happening on mobile. With the rise of mobile useage, most people are able to have all of the internet at their fingertips. People can check up on their favorite celebs, favorite brands, and favorite business (that can be you!) whenever they want.

With that being said, a majority of the users check Twitter daily. Based on a recent study, most people check their Twitter accounts 17 times a day, meaning that they’re checking their timeline almost once every hour they’re awake.  

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Well, what does this mean for me?

As a small business, this is pretty great info! There’s a wide range of users who are on Twitter, and who are checking in daily. It’s simple to use, and it doesn’t really take a lot of time to set up. Besides that people enjoy using Twitter, and like to use it to keep in touch with businesses they’re fans of. It also lets you get to know the people who are interested in, or are actually customers of your business!

Moral of the story, Twitter is pretty cool. And for now we’re just at the top of the iceberg when it comes to using Twitter. Keep an eye out for the next post on Twitter ad options!