Source: NY Daily News
Anywhere you go, no matter what social media platform you use, no matter what street corner you walk across, there are all sorts of different advertising campaigns that are vying to grab your attention. Social media in particular is always a great outlet to reach out to prospective customers, but to do that you and your business need to have something that is eye-catching, quirky, and something that stick in your brain.
And luckily we are here to help you think of something that will be just those qualities. Here are some great tips and tricks to use when creating your VM campaign on social media platforms.
- Timing is EVERYTHING
In the world of social media, timing means the world. There are few brands that understand this as well as Oreo. During the Super Bowl of 2013, there was a totally unforeseeable power outage. The quick and savvy minds over at Oreo’s social media team within MINUTES posted this legendary tweet:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
This tweet then spread around the internet and various social media platforms like wildfire. It officially cemented Oreo as the team to watch in the world of visual marketing. What makes this an even more legendary case is that neither Oreo, nor Nabisco, Oreo’s parent company, were paid advertisers of the Super Bowl. So what this means is that even though Oreo didn’t even have a paid TV commercial to be aired during one of the most watched television programs of the year, they have the only ad that anyone remembers from that year and it wasn’t even from TV!
2. Think. Different.
Another great company to learn from would be Apple. Now Apple holds a strange area in the realm of social media. While they do create various visual marketing campaigns (which we’ll get to in a second), they do not really participate in social media directly. For instance, to this day there is still no official Apple Twitter profile, no official Instagram page, and even more interesting, no official Facebook page! However, this has not stopped Apple from absolutely dominating the social media spheres as anything that put out in terms of marketing of any kind completely consumes the zeitgeist. The first example of this would be the stunning “1984” commercial that was aired only one time, during the 1983 Super Bowl.
This commercial is so iconic that even people who weren’t alive during that time to see it either know about it, or have seen its influence across other mediums. There have been spoofs of this, imitations, but nothing comes close to the real thing or the impact it had on people.
Another instance of Apple’s genius was when they released the ever popular “Silhouette” campaign program. These first came to be in 2004 when Apple first released the iPod.
You would be hard pressed to find a single person who does not know these ads. Not only were they fun, they were enjoyable, catchy. They made you want to get up and dance and sing along with the commercial. They sold such a good feeling to you that you couldn’t help but want to be part of it. Now it’s very obvious that not everyone will have Apple’s resources, but as the saying goes, “Good artists borrow, great artists steal.”
3. Creativity Unlimited
Another company that is really on top of their game in the social media world is Starbucks. An Instagram page that is always flawless and seemingly can do no wrong is theirs. They post pictures for holidays, nice weather, anything. Not only that but every picture seemingly drips with comfort and good feelings.
Another thing that really helps Starbucks capture their fans and customers is that they actively promote people to submit things not just to them but also to express their own creativity. The coffee chain’s own products also expand upon this as many of the mugs and accessories that you can purchase from Starbucks allows for this expressions which they then capitalize on by regramming, retweeting and sharing on Facebook.
In conclusion, the most effective and memorable campaigns are ones that really connect not just with the prospective customer but the zeitgeist as a whole. It really nails those moments that people connect with and this in turn allows people to grow a bond with not just those products but the holy grail of business: brand loyalty. It is through VM campaigns and being personable that your company too can reach these heights.