Advertising on Facebook

Small Businesses Advertise on Facebook

Now that you’ve established a Facebook page for your small business, you can start thinking about the next step for your business. You will definitely want to post content on your page but posting on your page may not be enough. In today’s world, paying to advertise with Facebook could be critical to a business’ success. Don’t believe me? Just check out the success stories of some small business on Facebook here.

How Do Ads Look to Customers?

First thing to understand is how these ads reach customers. If you create an ad with Facebook, you can choose the kind of people you want to see your ad. You can set a certain geographic range, age, gender, or you can even target people by what they like and dislike on Facebook. Now if these ads find there way into a persons feed there are different forms the ad may take (seen below).

ad types

As you can see in the middle example, the ad mentions the friends that like the page, this is because people may be more inclined to like something if their friends are already. The ad at left would be an ad likely seen on a mobile device and the ad on the right is a small ad that one may see on the side of their Facebook.

Starting a Facebook Ad

Now if you decide to create an ad, here are the eleven objectives you can choose for your ad:

  1. Boost your posts
  2. Promote your Page
  3. Send people to your website
  4. Increase conversions on your website
  5. Get installs of your app
  6. Increase engagement in your app
  7. Reach people near your business
  8. Raise attendance at your event
  9. Get people to claim your offer
  10. Get video views
  11. Collect leads for your business

So you’re probably wondering how this helps impact who sees your ads. Well if you choose “promote your page” as your objective Facebook will show the ad to people that are more likely to like your page. However, if you wanted to choose the objective, “send people to your website,” it would instead target people that are more likely to visit your website.

Choosing an Audience

Once you decide on your objective, you’ll then be prompted to start choosing the audience you target. As a small business you may want to restrict the ad to your location, or maybe you’re more ambitious and can handle some national or even international attention.

From there decide whether your targeting a particular gender or age group. These should likely align with your current customer base unless you’re trying to broaden out beyond that. You can even develop a list of interests that you may want to target. Say you’re a small sporting goods store, try soccer, basketball, baseball, etc. as some interests you want the ad to target.

You can go a step further by deciding what connections to include, as mentioned earlier some ads can show users which of their friends already like that particular page. It can also ignore those that already like your page. It could be highly recommended to take advantage of the connections option to spread the word to people who may not have heard of you but have a friend that has. It can start a dialogue about your business between the two and lead to even more future customers.

Keep in mind you’re not just limited to this one ad, Facebook will always allow you to create more that can target different people in different ways. So while you may want one ad to target friends of people that like your page, you can also make another that targets the people who already do.

Budgeting for Ads

Next in Facebook ad creation is setting a budget for your ad. Facebook gives you the option of choosing an amount to pay per day for your ad or a lifetime amount that will cover your ad throughout the duration of your campaign. This means that while a pay per day budget will always spend the same amount every day, a lifetime budget may spend more one day and less the next day. To get an idea of how many people you will reach a day Facebook gives an estimate on the right side of the page that should look like the image below.

Screen Shot 2016-03-15 at 6.50.55 PMThere are more advanced options that depending on your objective may be slightly different. But in the advanced options you can decide whether to use the automatic or manual bid process and whether to pay based on impressions or clicks.

The automatic bid process means Facebook decides what ad will perform your objective with the most attention at best price. Manual you can decide what to bid on and when, this would be recommended for experts that know exactly what they’re looking for. Depending on the objective and what you decide there may be different things your paying for.

The two most common are CPC (cost per click) and CPM (cost per mille). CPC means you would be charged for overtime there is a click on your link for example. CPM would charge you based on how many people the ad was shown to. Facebook though will already have what they believe is the best option selected for you based on all the information you’ve given them.

So once you decide on a budget, based on understanding that there are a variety of different options for how ads work and how you pay for them, you will then be ready to create your ad.

Creating the Ad

First you should have an image in mind to use for the ad unless you have a video you would rather use. If you’d rather opt for an image, Facebook even offers design tips that you can find here. After you decide on an image or a video, you can then decide on the text you wish to include. From there you will see a preview of your ad and what it looks like for users.

Once you’ve created this ad you get to choose ad placement, which is fairly straightforward. There are only three options, the news feed for a desktop user, news feed for a mobile user, and the right column for a desktop user.

After all that you have created an ad on Facebook, this process can be as simple or as complicated as you want it to be. If you need more help navigating the complex world or Facebook ads and in particular understanding what you’re paying for here is an excellent offering from Wishpond.

 

Turning Followers into Customers on Snapchat

Did you know that it is estimated Snapchat has between 26 to 30 million users in the U.S.?

Okay, well, you might’ve already known that from reading the Snapshot of Snapchat, but think about the potential of turning those users into your own customers. It’s quite overwhelming, but possible.

The reason that prices for advertising on Snapchat exceed most small business budgets, even though they are dropping lower than the initial $750,000 price tag, should not be a reason not to have an account. Snapchat is quickly making its way into the marketing mix, and investors are (not-so-literally) fighting for stock in the company. Because users have a choice to watch a Snap Story, it is extremely important to make sure the content is worth watching.

This post is a list of four ideas to turn your Snapchat friends into customers, without paying for advertising. Of course, they might not be 100% effective, but can produce an outline on working around the traditional advertising on the platform.

  1. Coupons

Snapchat’s business benefit is its immediacy, which can provide an urgent call-to-action for users. If your business offers products in-store and/or online, create Snapchat coupons! How? See the figure below, these can be done easily and creatively!

Figure 1

Coupons can be for users to screenshot and bring into the store, discount codes for online products. Not only do these coupons tempt users, but they also give a sense of knowing offers other customers might have missed.

  1. Giveaways

A trend on Snapchat accounts is giving away products or services, simply by posting where the items are located! An example is looking at the Snapchat account for The Tonight Show Starring Jimmy Fallon. Daily, account owners post lists of who will be on the show that night, and frequently hide somewhere in New York with tickets to the show. Giveaways happen when Snapchat followers find the tickets, instantly becoming a customer.

Example of list of guests on that night’s show. Image via Tumblr.
Source: @FallonTonight Twitter
Image via @FallonTonight Twitter

This is something any business can do, not just a nationally-syndicated television show. Also, giveaways do not necessarily have to be in-person. Many companies have Snapchat contests where users Snap them the best selfie or drawing, and the winners are contacted on Snapchat. It is overlooked, but to even have a Snap opened by your brand instantly humanizes it and makes a user feel engaged. Users and brands can Snap back-and-forth, creating a direct engagement with customers which creates a personal, professional and one-on-one interaction.

  1. Information Release

Did your company just release a new product people might be confused using? Post a video of a demonstration! Do you have an upcoming release date that your business wants to start creating buzz about? Post it on Snapchat! Not only does it create both suspense and excitement, but it makes followers pay attention to your brand. Do you have a special announcement and don’t know how to publicize it? Post pictures and videos on your Snapchat! Nick Jonas recently announced on his Snapchat that his new album is finished, saved the video and posted it on another social media channel, his Instagram. Snapchat is a great way to get the word out quickly and in a condensed manner.

  1. Glimpses

An interesting aspect of Snapchat is the video feature, that disappears after 24 hours. If your business is having important meetings, designing something new, doing something out-of-the-ordinary, or simply working through a daily workday, Snap about it! It gives a personal, behind-the-scenes look into your business, and makes a user feel more connected. Content depends entirely on the situation and type of business. There is no “keep away” list of brands to be on Snapchat. Here’s what I mean. One surprising company on Snapchat is NASDAQ. They post an insider’s look to the bell ringing and fighting investors on the stock exchange. So, even though the users are not business moguls, they can get a birds-eye view on what it’s like on the trading floor.

 

Overall, businesses technically do not need to pay for advertising to attract customers on Snapchat. There are many creative ways to go around the Snapchat “norm” for businesses by posting content on Discover and Live. The key thing to remember is to always promote your Snapchat account via other social media channels through posters, flyers, infographics, tweets and status updates.

Some of these ideas might seem tedious or a waste of time, but that extra effort can be a great benefit to you and your team! Let us know any outstanding Snapchat accounts we should keep an eye on in the comments below!

Next week, keep an eye out for a post about the best way to look and sound on Snapchat!

Snap you later.

Snapchat Advertising Options

Advertising Options and Engagement on Snapchat

Did you know that that Snapchat’s 100 million+ users share over 400 million snaps daily? That number is greater than the photo-sharing activity on both Facebook and Instagram. Yes, Instagram.

As mentioned last week, Snapchat has a user population of 13-35 year olds, making it the perfect app for ads catered to the infamous “millennial” demographic. However, similar to popular Facebook and Twitter when they were first introduced, advertisers are intimidated by the new and foreign platform. However, there is a more relaxed, engaging and fun component by advertising on Snapchat. I know what you’re thinking, where do I start? Never fear, Small Business Owner! This post will outline advertising options and advice for engagement.

Look at the Big Guys

There are many large corporations and businesses advertising on Snapchat today. It is beneficial to pay attention to how they do their advertising to take notes on what works, what catches your eye, and what doesn’t. It’s okay to critique the big companies, they were once a small business too.

Let’s take Taco Bell for example. In this Adweek article, it talks about how Taco Bell takes advantage of the engagement opportunities on Snapchat. These are either from simple self-destructing photos send to friends, or 24-hour stories created on their stories. They are able to keep track on how many people have viewed their content, and use the language used by a younger audience to connect better with their target market. By posting on Snapchat, they keep users engaged with their products, and the business comes alive.

MTV used Snapchat to release their nominees for the 2014 MTV Video Music Awards. From a business perspective, this is a good tactic for releasing or new products. Especially if you put it on your Story, it can give users an insider’s sneak peek into your company for 24 hours. However, that will take a lot of other social media promotion to guide users to your Snapchat account to view the content. An easy post, picture and Tweet will solve the problem!

By researching other companies on Snapchat, it can help develop messages and nail down your target audience to make your own business stand out!

Snapchat’s Advertising Policies

Snapchat is pretty clear on the types of advertisements should be created for the app. A main point is that there is a daily young audience in different regions on the app, so it is the advertiser’s responsibility to be sure the ad is suited for that age and geographic location. Even though this may sound intimidating, it is not so bad.

Snapchat does have that ten second limit, which does not, and will not extend for any advertisement. There is also a strict list of prohibited and restricted content, as seen in the figure below.

Rectriction

Ways to Advertise

The most commonly noticed advertisement on Snapchat is seen as a TV-style commercial in the middle of stories. Whether that’s the local city’s story, or a globally-syndicated story, after about 5-7 compiled videos are an advertisement. This is beneficial to try to reach all users of Snapchat as a whole.snapchat-Discover

Discover. As talked about last week, Discover are Stories solely dedicated to specific brands and businesses. In Snapchat’s blog introducing Discover, they talk about how the feature puts on the focus more on storytelling, rather than trying to sell a product or service. This is similar to editorials in newspapers, but still allows a unique way to convey a message.

snapchat-roundup-ads-that-work

Branded Geofilters. Users are already familiar with the local Geofilters that can be swiped on top of a picture or video, usually to add a location. Recently, many brands have been using Geofilters to promote their own content. The first branded Geofilter was McDonalds, which used their slogan or cartoons of their food as a border for the pictures. Also, as seen in the figure above, there are many movies that create Geofilters to promote the release date in theaters. This contributes to sharing the message about a product, and can act as a persuasive tool.

tumblr_inline_nr6b52zbhl1suyrrk_1280
McDonald’s Geofilter
Screen Shot 2016-03-03 at 11.13.44 AM
Loyola University Chicago

Further discussion about the best look and feel on Snapchat is coming soon, so keep an eye out for that post in the near future!

How Can Businesses Use Snapchat?

Let’s be honest, for a small business, it will be hard to get a kick start on Snapchat. This begins with the fact that Snapchat does not have a Search feature similar to Facebook, Twitter or Instagram where users can easily search brands and businesses. Users on Snapchat have to either add you as a friend, or vice versa. There are two ways to do this:

  1. Type in the username. Although this is long, if you make your username simple and nearly exact to your business title, it will be easier for users to find you on Snapchat.
  2. Add friends through taking a picture. Below I added a step-by-step guide on how to do this. We are talking about Snapchat anyways, better visually explained, right?
IMG_5500
Click on the little Ghost icon at the top of the screen in the middle. This will drop down a menu seen below.
IMG_5501
The drop down menu shows your Snapchat square, that other users can take a picture of to add you as a friend. The same with adding people, you can take a picture of their Snapchat Square. You know it worked when you get a notification that so-and-so added you as a friend.

Overall, will Snapchat help my small business?

The answer to this question is that it really depends. If your target market is millennials and you can create a fun, and engaging video advertisement, why not? Financially, if you read this a year ago, the starting cost would have been $750,000. Yikes. Now, rates have dropped to around $50,000, some companies negotiating below that number or getting the ad for free simply because Snapchat liked the idea! Is that a goal or what? Don’t forget when creating your ad, Starting Social would recommend thinking in the mindset of an eighth grader. If they won’t understand, or grasp the key concept of your ad in the allotted time period (ten seconds), go back to the drawing board. Young demographic is the key to success.

P.S.- If you don’t understand my reference there, add DJ Khaled on Snapchat, and you will see the daily life lessons he leaves for his friends. Username: djkhaled305

Screen-Shot-2015-12-21-at-8.09.24-PM

Snap you later,

Sarah

 

 

How to Advertise on Twitter

As we discussed last week, Twitter has a large user population, making it an excellent place to post your ads. If the demographics haven’t convinced you about Twitter, then let me tell you, in a survey of 1,000 people, 57% of them found small-medium sized businesses on Twitter through the “Who to Follow” section, or through promoted tweets.  

At first glance Twitter’s ad options, I admit, can seem a little overwhelming. But that’s good for you, Small Business Owner! This means that there are a ton of options for you to pick from, and therefore you can market in a way that is best suited for your needs. And while it looks a little intimidating, it’s actually a pretty easy service.

When looking to advertise on Twitter there are three things to consider: what is your main objective, who is your target audience, and how much is the ad worth to you?

Looking at Main Objectives

To advertise on Twitter, you have to know what your main objective is with a particular ad campaign. For example: Are you just trying to gain more followers, or do you want to get people to visit your website? You can also run multiple ad campaigns, depending on your needs.

There are 7 campaign options, but today we will be focusing on the main four options.

ad objectives

Followers

The simple explanation for this ad campaign is that you are looking to grow your Twitter following.

This is like a regular text-based tweet, but the purpose is to be clear and concise. You need to tell people what you want them to do (follow you!) and then tell them what the return benefit is. Maybe you have deals just for followers, or maybe it’s just to get the latest news on your brand. Either way, you want to make it worth their while!

These ads will show up on a person’s timeline, as well as in the “Who to Follow” section.

promoted twitter accounts

Tweet Engagements

Generating engagements on Twitter means that more people are interacting with your tweets. They can do this through replying, retweeting, and linking your tweets.

If you are launching a new product, running a contest or promotion, or are utilizing a specific hashtag, you will want to run this ad campaign. This type of ad will help get your followers more involved with your brand/business.

Create a tweet explaining what it is you’re advertising, and then pair it with a beautiful image. This should either be something related to your brand in general, or specific to what you’re promoting.

This ad will show up in the user’s timeline and in their search results. (This will be the placement for the rest of the ad campaigns.)

la-kill-cliff-engagement-ad
(http://www.socialmediaexaminer.com/build-a-twitter-ad-campaign/)

Website Clicks and Conversions

Twitter is often seen as a conversational platform. You can talk about your business, and interact with your customers, but it isn’t your actual store. With this campaign option you can direct their eyes to your website– the online house of your business! Whether it’s an online store (like an Etsy shop), or more concrete info (like a menu to your restaurant), getting people there should lead to more sales!

Much like the previous campaign, this is a mix of a regular text-based tweet, and a picture. The picture is what Twitter calls a “Card”. The image should provide an example of what users can find on your site. There will also be a Call to Action on the Card that will take them to your site.

This ad will show up in the user’s timeline and in their search results.

Generate Leads

There’s only so much that you can say in in 140 characters on Twitter, sometimes it’s nice to have an email address from your followers. That way you can send out newsletters, or advanced promotions, just to name a few.

Depending on the posting guidelines you put on the ad, getting emails from this campaign will provide you with a very specialized list that should hopefully guarantee some turnaround on sales!

This Card will have a Call to Action, as well as a strong image to attract people.  

HubSpot_LGC_example

Who Is Your Target Audience?

Now that you’ve looked at what type of objectives you are looking to accomplish with Twitter ads, it’s important to look who exactly you want to target with these ads.

When I first looked at the “Audience Features” section, I was surprised by how detailed you can get!

audience overview

Hopefully if you’re creating these ads, you have a pretty firm grasp on who your target audience is, and what kind of keywords you associate with your business. But if you’re looking to broaden (or even hone in on) your audience, Twitter allows you to browse different categories. You’ll find some examples below.

browse interests

You’ll find that as you add or remove certain specifications you can see whether it will increase or decrease your potential audience size. It will also give you an audience summary.

audience summary

How Much is This Ad Really Worth?

That might seem like a pretty deep question, but it’s an important one to think about when setting up a budget for your ad campaigns.

To pay for these ads, you must set a daily budget. After that you have the option to choose your bidding process. The recommended options are either automatically, or based on the highest bid. Automatic pricing allows Twitter to work with your daily budget and maximize the amount of engagements based off of that budget. The highest bid opens you up to more views. If you have the highest bid, you end up paying a penny more than the second highest bidder. Meaning, if you big $5, but the second highest bid is $2, you will only have to pay $2.01 to get the view/follow/etc.

Just like the target audience, you can adjust the variables and see what will maximize your views/engagements/follows.

pricing

So What Does This All Mean?

For you, it means that there are endless possibilities in ad campaigns that you can produce for your business at a cost that’s flexible with your own budget. And if you already have experience with Tweeting, it isn’t even that hard to do! Plus if you get stuck on something, Twitter has a comprehensive guide to help you out.

 

A Guide to YouTube Ad Options

As a business owner it is important to align your overall objectives with your advertising strategy. Whether your objective is to increase brand awareness, sales, or even followers, YouTube offers different advertising options to help you achieve your business goals by reaching the right audience at the right moment.

There are two advertisement options available on YouTube.

Ad Option 1: In-Stream Ads

Why bother viewers with ads they don’t want to see? With the In-Stream ad option, only viewers who are genuinely interested in your video ad will receive your message. These types of video advertisements are placed before a specific YouTube video is watched. Your ad will be played for 5 seconds then viewers have to decide whether they would like to continue watching your ad or click the “Skip Ad” button and continue watching Beyoncé’s latest music video.

The brilliant thing about this advertisement option is that you will only pay when someone chooses to continue watching your video ad for at least 30 seconds or interacts with your video by clicking on call-to-action overlays, cards, or companion banners. As a result, only viewers who are interested and engaged will watch your video ad.

Tips

Be creative when writing your script to grab your viewer’s attention within the first 5 seconds. It is important to do this since viewers can skip your ad after 5 seconds.

These ads can be used to target viewers, who are searching for specific keywords on YouTube, watching videos on specific YouTube channels, have visited specific web page, or who have viewed similar content.

Ad Option 2: In-Display Ads

The In-Display ad option stands out because it offers a handful of placement opportunities. In-Display ads can be placed in response to YouTube search results, on the YouTube homepage, at the top of the recommended content list, and can catch users attention as they are viewing other content. Below are a few examples of where In-Display ads could be placed. These types of ads are designed to invite users to click on the thumbnail and watch your video ad.

Screen Shot 2016-02-29 at 10.27.31 PM

 

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In-Display ads do not direct viewers to a landing page but instead sends viewers to your YouTube channel. These types of ads are intended to blend in with organic search results or recommended videos by strategically targeting your audience and delivering content relevant to what viewers are currently watching or searching. Similarly to the In-Stream ad option, you will only pay when a viewer clicks on your ad and begins watching your video.

Tips

Since In-Display ads do not direct viewers to your website or landing page, it is important that you include a call to action in your video content that moves viewers from your YouTube channel to a landing page. One way to do this is by providing links to different landing pages in your videos descriptions.

Create an eye-catching thumbnail image and a strong headline for your video to entice clicks. Images with bright colored borders or large visible text with a call to action are a good way to do this.

This ad option is great if you want to drive more traffic to your YouTube channel and increase your following. Since this ad option places your content near organic results, try to tailor your ad to relevant search queries of your target audience.

How to Measure Success?

YouTube is unique from other social media platforms because it incorporates sight, sound and motion, which helps create emotional connections with viewers. YouTube’s combination of video access, sharing, and community makes it an ideal place to engage with your audience.

using_youtube_analytics_sources

The best way to track the success of your video ads is through YouTube Analytics. As shown in the image above, this measurement tool can help you track your audience demographic, levels of engagement, performance compared to similar videos, among other insights Studying insights from your video ads is important because it can help you improve you video advertisement strategy to better reach your audience.

Why YouTube?

As the second largest online search engine in the world, YouTube is a great platform to communicate with your target audience. YouTube offers many ways to strategically target your audience whether it is by demographic, geographic location, age or search history. Through insights on YouTube Analytics, you can better tailor your ads to effectively communicate with your viewers.

Throughout this post, I pulled information from YouTube’s Help Center. Feel free to refer to this resource for further guidance!

 

 

Selecting a Target Audience on YouTube

By Marisol Ledezma

    When starting up a business, advertising may not always be top-of-mind. Mike Rhodes, co-author of Ultimate Guide to Google AdWords, says that YouTube’s enormous traffic and cheap pay-per-click rates are two factors that make YouTube an effective method to reach a target audience. Advertising through YouTube is ideal for small businesses on a tight budget because advertisers don’t get charged unless users view at least 30 seconds of the content.

    One of the most important steps when starting a YouTube advertising campaign is identifying a target audience. Without a target audience, the advertisement does not reach the right people at the right time, and therefore isn’t as effective as possible.

    Fortunately, YouTube offers a variety of methods for advertisers to zero in on their target audience. One of these methods is to select your target audience based on demographic groups. This method requires advertisers to choose the age, gender and parental status of the target audience.

    Advertisers can also select their target audience based on the viewer’s past interactions on the advertisers channel or previous videos. This method is effective because brands are able to reinforce their message with people who have already been exposed to your videos. This method is known as “video remarketing”.

    Another targeting method allows advertisers to chose websites, videos, and apps that are part of the Google Display Network to run their ads. This method is known as “managed placements”. In contrast to other targeting methods where ads are placed automatically, manage placements enables advertisers to select managed placements.

    A target audience can also be selected based on specific topics on YouTube. This method is known as “topic targeting”. Topic targeting lets advertisers reach viewers based on the topics of the videos they watched. For example if an advertiser selects the “beauty” topic, then someone watching makeup tutorials would be selected to view the advertiser’s ad.

    The final targeting method is based on words or phrases that are used during a video search on YouTube. When using this method, the ad will only appear when those exact words or phrases are searched on YouTube.

    YouTube’s large selection of targeting methods is one of the reasons why it is an effective tool. Advertisers can find instructions on how to activate these targeting methods by visiting YouTube’s help center here.

What are Native Ads? Are they Effective?

For the past few years native advertisements have been a hot topic for digital marketers and businesses alike. Across the board companies have to educate themselves with the difference between using native ads vs. banner ads on their websites and/or social media.

The MMA (Mobile Marketing Association) defines native advertisements as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Sounds easy enough right?

Not quite, there a lot more components to native ads than the definition suggests, like any other digital ad there are mobile ads and display ads, and like any other ad one can be more successful than the other.

Moreover you have to make sure that the sponsorship fits your business criteria and your audience’s preferences, meaning you have to keep a close eye on engagement metrics such as CTR’s (click through rates) to measure whether or not your target audience is responding to the ad.

A key component of a successful native ad is keeping close to the rule book before posting anything. When using a native ad you must ALWAYS (yes, always) use the correct language when presenting content these tags include but are not limited to: Sponsored By; Sponsored Post; Presented By; Paid Post; Promoted By; Ad; and Advertisement.

“Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline.” (AAFTL – American Advertising Federation Thought Leadership)

As a professional you should always keep these restrictions and facts in mind while taking advantage of the insights and effectiveness of native ads.

So… How can you choose?

In 2013 ShareThrough.com conducted a study with 4,770 people to determine how either one of these work for brands across the board. The following infographic shows their findings:

native-ads-vs-display-ads-e4f0d804

Not much has changed since 2013, native ads are still perceived as a 23% higher quality add with 3 times more time and attention from the public says MMA’s Advertising Committee. In addition, audiences around the globe are more used to native advertisements than they ever where.

Native ads became increasingly popular with the “social media explosion” in the early to mid 2000’s. Nowadays seeing a company’s sponsored Tweet, Instagram, Facebook or Tumblr post is considered as normal as any other post on your feed.

Since native ads copy the function and format of the platform upon which they appear, audiences perceive the ads as valuable content instead of “just another ad.”

Taking this into consideration, banner ads should not be taken out of the equation when looking to advertise on social media platforms. Instead you should always weigh your options, while native ads merge better as editorial content banner ads stand out and might be better for special offers and/or deals.

Final verdict? Native ads can by widely successful but you have to keep a close watch on the engagement that they produce and whether or not pairing it with a banner ad can lead to a better qualified advertising campaign.

For more information on how native ads can help your ROI look out for our next blog posts!

Can’t get enough? Check out our post on the best filters for your next Instagram Advertising.