It seems like you guys are still a little hesitant about whether influencers or celebrities are a better tool to market your brand. So, we thought that we should use this post to analyze and clarify the reasons that an influencer would be the better deal for you! But before we get to the main point, it is important to note that over the past five years advertising and marketing in general have transformed . The emergence of social media platforms and the popularity they have gained, initiated the new age of marketing we are in now. This advancement, however, has also provoked many little, but important, differences in marketing strategies.
As we mentioned above marketing has changed; it has transitioned from interruption marketing to inbound marketing. In other words, instead of using your money to get Michael Jordan and Beyonce to promote your product you need to use your brains and the suitable people around you to do so. As we all know, the goal of interruption marketing is to “interrupt” you and grab your attention! The only way to do that than is by using the image of a celebrity. On the other hand, the goal of inbound marketing is to gain your trust with their content and expertise, and by using the influence of the “right” people. That being said, we can move on to the next step and analyze who are the right people for you!
So…Who Are The Right People?
It’s true that social media influencers and celebrities share some common elements, yet one big difference. They both have large audiences but the difference lands within the reasons that these people follow them. Specifically, an influencer’s audience is there mainly because they trust him/her and want to know his/hers opinion on his/hers field of expertise. On the other hand, the audience of a celebrity follows them mostly because they admire their work on the field that made them famous. This leads us to the argument of trust. As we mentioned in one of our previous posts “How and Why to Use Influencers in Your Marketing Campaigns”, 85% of the consumers trust and buy according to what their friends and/or family members recommend to them. Social media influencers have some benefits that can “satisfy” the above statement. First of all, in contrast to celebrities who are distant and impersonal, influencers are considered to be regular people who are intimate and close to their audience. Furthermore, the fact that they are focused on one subject and they have developed noticeable expertise is a huge aspect that builds great trust between them and their audience. Last but not least, people tend to view the reports and promotes of influencers as authentic, targeted and unbiased whereas the ads with celebrities always are seen as “directed” and not original.
To Conclude…I will ask you a question, for which, YOU have to give the answer. I hope that our posts have been helpful and that we provided you with the appropriate information so you can answer this question with confidence and certainty. ” Would you trust an influencer, who is an expert in the field and you trust, to buy a skateboard for example OR a celebrity, who you love but you know that he/she has being paid to advertise that and is not necessarily familiar in that field?”
Feel free to forward us your thoughts!!
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