Snapchat Latest Update: Everything you need to know

By: Karina Rocha

April 26, 2016

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Source: Snapchat 

On-Demand Geo-Filters are Finally Here!

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Marketers have  been eagerly awaiting in anticipation for Snapchat to implement advertisements into their application that will show a greater ROI and engagement. Well my friends, that time has come with their new on-demand geo-filters.

Snapchat recently announced in their latest update that they will be offering as an opportunity for businesses and people to pay for a geofilter. With an audience of over 100 million daily active users, the eagerness to get a piece of the action is understandable.

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With all of this excitement and buzz surrounding this latest update, there are many questions us as marketers have. So, we’ve compiled a list of the top questions you may have about the new geo-filters and how they can become the latest part of your visual marketing strategy.

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How do I get one? 

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Snapchat outlines the process of applying for a geo-filter in three steps :

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  1. Design
  2. Map
  3. Buy

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Simple enough right? As you saw in the video Snapchat has depicted the process as first developing a design, choosing a specific geographic range and then submitting it for review to receive a quote.

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Of course Snapchat has put in place standards and policies to adhere to in order your request to be approved, but that is typical of any advertising platform.

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So compose we suggest that you create an engaging, fun filter that will compel the audience to interact with it.

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What is their 3V advertising model? 

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Vertical, Video, Views. The people at Snapchat have developed this pitch to marketers to entice their innovative new advertising opportunity.

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Vertical means that all the ads are displayed in a vertical format which is typically defined to be a mobile phone. Snapchat is highlighting the fact that your ad will targeted to the mobile phone user, most likely the millennial.

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Video means exactly that. Snapchat offers brands and companies to advertise their content in engaging video format.

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Views are defined by Snapchat as “100% viewable and full-screen”. Compared to other social media competitors, who can’t make that same offer. On Snapchat if a user chooses to apply a geo-filter, they do so willingly because its engaging; on the other hand, users don’t choose to see an ad on other sites.

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How much will it cost me?

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Depending on the amount of time and size of the area you choose, the amount will vary. But with that being said, prices start at $5 and range upwards from there making a great option for any business as marketers can choose to adjust it to suit their budget.

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Is it worth it?

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The snapchat audience watches more videos daily than any other platform.  The beauty of the geo-filter and Snapchat is that if they’re using your filter then not only are you guaranteed their interaction with the brand but also to everyone they may send it to.

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Snapchat also has implemented metrics to help you gage the success of your geo-filter, something entirely new we have seen quite yet.

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While this new outlet is still too new have any statistical information on its success, in the very near future this should be available to review. But if you’re seeking out an inbound marketing strategy then there should be no hesitation on your part. This is the latest and “coolest” platform to millennial, so in order to be ahead of the game- now is the time to act.

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If you’re marketing to the young millennial, then this is definitely something you should begin drafting plans for. Let us know in the comment section about your thoughts on this latest advertising medium. Do you still think Snapchat is just a fad or here to stay?

Quick Tips for First Time Instagram Users

April 19, 2016

By Blaze Pullman

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In recent years, social media has taken the world by storm, with over 1 billion users on facebook, and 320 million users on twitter. However, Instagram has been quickly climbing up the ranks, and has passed Twitter with over 400 active users. So, if you are not currently on this social media beast, now is the time to start. There are so many amazing features to utilize on Instagram, but starting on a new social media platform can be intimidating. Here are my 5 quick tips for maximizing your potential on Instagram!

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Be Consistent
If you are looking to be effective on Instagram, consistency is key. Posting 1 to 5 times daily on Instagram is the best practice for reaching all of your followers. If you plan on making an account specifically for your company, think about creating a theme for your account, and stick to that theme every time you post. You also want to ensure that you maintain a consistent tone in your posts that are in unison with your company’s brand tone. Make sure that your imagery expresses a clearly defined personality and voice, and keep that consistent throughout your Instagram feed.

 

 

Utilize Hashtags
Hashtags are actually the most effective when used on Instagram, since they help organize and categorize images and video content, which aids the process of content discovery and optimization. Hashtags are the perfect way to categorize your content in order to ensure that users understand what your brand is all about. You can post up to 30 hashtags on one Instagram post, but 11 hashtags per post is the most effective. One of the cool things about hashtags is that it allows your brand to be recognized under whichever categories you choose, depending on what you hashtag. You can also create your own hashtag to use on your posts in order to get recognition!

 

 

Be Creative and Engaging
Creativity is important on Instagram, especially since the entire social media platform relies on the creativity of your images to engage followers. There are one hundred and one ways in which you can make your content on Instagram stand out, but some of the most effective ways to reach your followers include creating videos or making Instagram contests for your followers. By doing these things, your followers will be more engaged in your content and will want to see more from you.

 

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Instagram Bio
Most users forget about their Instagram bio when creating an account. However, users do not realize how important this space is, especially for a company Instagram account. This is the first thing that consumers see when they go to your page, so you want to make it stand out. If you or your company are trying to sell a product ( or even trying to sell yourself as a successful business person!) You can add links to your website in your bio. The interesting thing about this is that you can change the links whenever you like. So if you decide to create an Instagram contest for your followers, you can drive traffic towards the link in your bio, which would ultimately drive traffic to your entire page.

 

 

Focus on your Followers!
Your followers are going to decide whether or not your Instagram page is successful or not, so why not focus on them! Reply to all comments that they leave on your content, follow your followers, and comment and like their content. People want to feel like they are being recognized and appreciated by brands, so by doing something as simple as liking a photo or tagging a user in an image, this will increase the effectiveness of your Instagram account significantly.

 

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In conclusion…

Instagram is great for customer acquisition, customer service, and lead generation. Since most businesses are now switching over to using Instagram, you should too. It may seem daunting to start an entirely new social media presence, but your followers will thank you. With an entire platform dedicated to social marketing, you and your company can get extremely creative with how you choose to market yourself. Just remember to stay true to your / your company’s motto!

 

5 Tips to Make Pinterest Your Brand’s Visual Marketing Powerhouse

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Luz Bottecchia | April 16, 2016

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Want to get discovered? Look no further than Pinterest. This tool beats its counterparts when it comes to brand discovery. As a self-proclaimed “visual bookmarking tool” Pinterest is the perfect platform to build boards of visual content that can inspire and compel consumers to adopt your brand as their own.

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With over 100 million active users on Pinterest, it is no small task to make pinnable visual content that will resonate with consumers on this platform.

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Here are 5 tips that are sure to help your brand break through the clutter on Pinterest:

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1. Choose posts wisely.

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Gaining followers on Pinterest is not as easy as it seems. In order to gain visibility and build a substantial following, it is necessary for your brand’s content to provide meaningful and continuous information to consumers. Not to mention, the content needs to be high quality in order to break through the clutter and attract views from readers. It is also important to remember to not only produce great content, but also to manage it well into organized boards, so it is easily digestible for readers. These concepts go hand in hand and are vital for creating a following on this platform. If you need some inspiration to grow your following, visit Social Media Examiner for more helpful tips. Here’s how Nordstrom is beautifully managing its Pinterest profile:

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2. Keep it short.

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In the digital age we live in, the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds. With this in mind, it’s very important to make sure to follow the cardinal rule of Pinterest titles: use two to five words to get your message across. No one wants to read pages and pages of text. So it is imperative to create pithy titles that can quickly attract the attention of readers and compel them to click on your brand’s post, and if you’re lucky, they will repin it! Always make sure to include the name of your business and key search terms to increase your SEO. Here’s an example of how Buzzfeed’s fitness Pinterest board keeps it short and sweet:

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3. Don’t forget about other social media

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Maximize your reach using Pinterest sharing buttons on other social media platforms. By integrating other social media sites, this can help spotlight your Pinterest board and bring more attention to it. Also, remember to promote your Pinterest site on other sites, such as your brand’s Facebook or Twitter account. In fact, you can use the automatic feature in the Pinterest settings, which allows you to automatically publish your pins on other social media sites. By integrating these channels, you can increase visibility to your brand’s Pinterest profile as well as bulk up your content on your additional social media sites.

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4. Links are key.

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Increase traffic to your website by including your brand’s website link in your Pinterest post. Once users discover your post and click on it, always make sure to include a link for them to click on that will redirect them to your website for more information. Use creative ways to incorporate a link, such as including a call to action. This can be as simple as providing a teaser that reads “7 tips to cook the perfect Thanksgiving Turkey” with a beautiful image and text overlay. Also include an additional button for readers to click on to retrieve more information. Here’s how Lowe’s includes its website within its Pinterest pins:

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5. Go vertical.

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Be mindful of the platform you are working with. Most of Pinterest’s pins follow a vertical format; so make sure to keep this in mind in the planning stages of the creative process. There is no limit on length for pins on Pinterest, but remember to not overload your pin with large texts of information that can detract readers from clicking on the pin. A longer pin might not be as visually attractive to a Pinterest user, since they will have to scroll down to read all the information. Also never underestimate the power of infographics on Pinterest. An infographic is a great visual representation to portray complex data that can speak volumes to readers. According to Pinnable Business limiting the length of your brand’s pins to 5,000 pixels is a great format to follow. Here’s a great example from The Wall Street Journal’s graphics Pinterest board:

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Now let’s see how you Pin! Tag your Pinterest boards below along with which tip you find the most helpful, to show us how you’re leveraging Pinterest’s visual marketing capabilities for your brand.

The Best Social Media Campaigns of the past Year and Why

By Blaze Pullman

March 23, 2016

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Many companies create new campaigns in the hopes of gaining followers and momentum on social media. Most usually result in an increase in followers, while others fall short, making their campaign a bust. However, there are a few companies that rise above and beyond to create one of the best social media campaigns of an entire year. These companies have used specific marketing tactics to make their brand shine, and these campaigns have resulted in large increased in followers and brand recognition. Below are the top social media campaigns in every platform’s category.

 

FACEBOOK

Whole Foods: Video Campaign


Because 2015 was the year of how-to and DIY dinner video clips, Whole Foods took the initiative to create their own line of short “How to” videos, with about one video being posted to their Facebook page every day. Whole foods realized that consumers have a shorter attention span than ever before, and by creating videos like this, they are able to grab the reader’s attention right off the bat, and keep it throughout the 30-60 second video. They have also successfully incorporated their deals and sales into the videos, making their consumer base rely on the videos to get the inside scoop on what is happening at Whole Foods.

 

INSTAGRAM:

Toms: #withoutshoes

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In May 2015, TOMS donated one pair of shoes for every person who took a picture of their bare feet and shared it on Instagram with the hashtag #withoutshoes. This campaign was so successful for the company because it allowed consumers to see their philanthropic side, and encouraged customers to become involved and integrated into this campaign by posting pictures with the hashtag. Toms gained a lot of popularity from this campaign, which proves that tapping into philanthropy could be very beneficial for your company.

 

SNAPCHAT:

World Wildlife Fund: #LastSelfie

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WWF was one of the first organizations to successfully launch a campaign that ran only on Snapchat. The organization played off the idea that images disappear off Snapchat after 10 seconds to illustrate the disappearance of endangered species around the world, using the #LastSelfie hashtag as the slogan of the campaign. This campaign was targeted specifically towards millennials, and the choice to launch this campaign on Snapchat was smart because the social media platform is mainly used by millennials. WWF was extremely successful in this campaign because they were able to effectively pull the heartstrings of millennials on the platform that is dominated by them.

 

PINTEREST:

Urban Decay: Get Electric

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When Urban Decay launched a new collection called “Electric”, they decided to launch a Pinterest contest at the same time to create talk about it. Urban Decay asked their fans to pin their favorite festival looks for a chance to win tickets to Coachella, a music festival in California. After they had fans post to Pinterest. They were then required to fill out an online form in order to win the contest. This campaign was successful because they invited their followers to become an integral part of the campaign, and Urban Decay saw a spike of 50,000 of Pinterest followers and gained a large increase in email subscribers as well.

 

LINKEDIN:

L’Oreal: Are you IN?

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L’Oreal has recently gained 800,000 followers on LinkedIn, and to celebrate this accomplishment, they created a new campaign titled “Are you IN” in which they encouraged potential employees and other followers on Linkedin to choose a word that describes them and explain why. These words ranged from INspiring to INvolved, and helped LinkedIn users to show off some of their best qualities on this platform. This campaign was especially successful because L’Oreal was able to take advantage of the visual opportunities provided on LinkedIn, and taking a different approach to a LinkedIn campaign proved to be advantageous to the company.

 

In Conclusion…

All of these examples show that in order to create an extremely successful social media campaign, you and your company must stay up to date on the newest social media trends, whether it be short videos, visual images, or interactive campaigning. Social media campaigns can be successful on any platform, but it is up to you and your company to determine which platform will be most successful for your goals.