Are you a brand that has an extremely visual product? Do you have a product that must be seen, in order to be appreciated and understood ? If yes, then Instagram is the best platform for you! More specifically, as marketers say: “Instagram is the best because a picture is worth 1000 words.”
If you are a brand that shares the above characteristics, that wants to get on Instagram to gain recognition and raise awareness, then you should stay on this page and read our blog.
We’ll give you some examples of the top influencers on Instagram and more importantly give insight on why they became some of the top influencers.
Soo…Who are they?
Before we actually mention some of the most influential people on Instagram, it’s important to note that different people have different perspectives and as a result, the top influncers may vary from person to person.
The criteria we used to help us choose our top 3 influencers are the following:
- The number of followers, in comparison to other influencers in their field and
- The level of engagement (number of likes, comments, tags) in comparison to other influencers.
Therefore our TOP 3 influencers are:
Jay Alvarrez is just a regular 22 year old boy, who works as a model and loves to travel the world with his girlfriend. However, besides being a model, Jay has become one of the most influential people on Instagram. As of right now, Jay has over 3.7 million followers and the engagement he receives from his followers is unique. As you can see from picture above, he got 368 thousand likes and 2.6 thousand comment. The numbers speak for themselves, yet it’s important to give him credit for the originality and quality of his content as well as for the creative captions he uses to describe his pictures. The above factors, the connection and trust he has created with his audience, over time, are the main reasons that have built his profile and expanded his audience.
2. Jamie Oliver
Jamie Oliver is a British chef who lately became a media influencer; he started his career as a chef and restaurateur and he continued by hosting TV shows. Today he is one of the most influential figures in the field of food. He currently has 4.3 million followers and the engagement level, as you can see, is significantly high. Jamie managed to bring the audience and trust he had created with his experience and expertise from the restaurant business and translate it into followers with high level of engagement. He has a very targeted group of followers that trust him and everything he shares. The fact that his content is extremely personalized and specific is another factor that contributed to his popularity.
The Rock is a very unique icon and his story is very interesting. Namely, despite the fact that he has had a great career as an actor and as a WWE fighter, he gained most of his popularity after he established himself as a fitness figure. In his Instagram profile he has 50.5 million followers and as you can see from the picture above, the engagement in the content that he shares is extremely high. He is a great example of a successful influencer that managed to use his authority from the past to become the great influential figure he is now.
In conclusion…
One thing we know: if you have a product that needs to be visually shared to gain recognition and appreciation, then INSTAGRAM is the right platform for you!!!
Taking this into consideration, as well as the examples of the top influencers on Instagram, and the reasons that put them on the top of the list, your only job is to identify which influencer would be the best fit for your brand!
P.S. Some of our previous posts could aide you in the process of identifying your perfect fit!!
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