According to CMO Council, 65 percent of marketing executives believe that visual assets are core to how their brand story is communicated. Since Instagram launched on Oct. 6, 2010, brands have been strategically engaging on the platform to share personality and creativity to immerse in their fans daily lives.
Whether it is through graphics, infographics, or videos, marketers are engaging with their customers in new and exciting ways.
One of the ways brands can continue to promote their businesses is through Instagram influencer campaigns. Influencer campaigns help generate leads by leveraging audiences to other Instagram accounts.
Tina Hsu, blogger for The Keyhole Blog states it perfectly, “If you want to engage with more potential customers, especially young costumers, Instagram is a fantastic platform to market your company or products at low costs with high returns.”
Here is a list of our Top 5 Instagram Influencer Campaigns starting with No. 5:
- Starbucks: It should be no surprise that Starbucks made our list of top Instagram campaigns, seeing as though it is one of the companies that is consistently on top of Instagrams ranking. And based on the number of Starbucks cups you came across on your own Instagram newsfeed today, it should be no shock that the #WhiteCupContest made the list as well. In 2014, Starbucks challenged their creative customers to customize their iconic white cups and tag their submissions on Instagram with #WhiteCupContest. The contest was able to highlight the brand’s imaginative fans and received more than 4,000 submissions in three weeks.
- Samsung: Last year the well-established multinational conglomerate company, Samsung launched its #StandTall campaign. The campaign overall generated 681,217 impressions through their selfiecam. The campaign honored the achievements of young people who have succeeded against the odds, improved their chances in life and had a positive impact on their local community.
- Marc Jacobs: In the Fall of 2014, Marc Jacobs, one of the world’s greatest fashion designers, announced he would be casting new faces for his Marc by Marc Jacobs 2014 fall collection on Instagram. The campaign used #CastMeMarc to attract every boy and girl-next-door they could. The campaign attracted 700,000 entries and was kept for the following year. Only the second time around Marc wanted to cast a group of friends. Marc told WWD in an interview, “It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong.”
- Mercedes: Another Instagram campaign from 2014, was Mercedes virtual custom shop via Instagram. In order to commemorate the launch of the new 2015 Mercedes GLA Compact SUV, the brand created a users could create their own dream version of the luxury vehicle via different tags leading users to alternate accounts with different customizations and features. The campaign included hundreds of Instagram profiles and thousands of images to create the experience in which the final photo presents the user with their customized vehicle and the price tag to match.
- Sonic: Sonic is a company that put thinking outside the box to a whole new level. For us at #DoItForTheGram, Sonic wins the best Instagram campaign award for 2016 thus far, or ever! Just last month Sonic created an Instagram campaign for their new Creamery shakes, which feature more premium flavors and ingredients. The campaign was designed for the world’s first square shakes designed for Instagram. Shakes were sold on-site at Cochella and were available for purchase through Instagram. During Cochella customers could purchase the shakes, in exchange for a post to their own personal Instagram. That’s right, the shake was free in exchange of getting the brands name out to their friends and family. Sonic’s president and chief marketing officer, Todd Smith, told AdFreak in an interview that Sonic “wanted to be the first brand, and especially the first food brand, to have a product that was designed for Instagram, offer it exclusively for sale on Instagram, and then deliver that product within minutes of your order on Instagram.” The goal of the campaign was not to help sales, but rather try and build its brand among young people by growing its social audience.
What are some of your favorite Instagram marketing campaigns? Let us know in the comments below.