Fashion houses are not known for there diligence on social media. Therefore when a marketer finds themselves scrolling through the social media pages of a famous house like, Gucci, Louis Vuitton, Prada they can normally point out 10 things they would change right off the bat. Fashion houses normally do not post any curated content, nor do they try and bother with hitting a special number of hashtags per post, or even how often they should post. While I am not at all advocating that you should follow in their steps I think there is a ton to be learned about the visual content posted on their social media sites, particularly on Instagram. These Fashion houses specialize in creating art, and on their different Instagram accounts you can see just how artistic their visuals are.
Acne Studios the Aesthetic Champion
I could spend hours scrolling through Acne Studios Instagram because it is so visually enticing. Acne Studios only post their owned content, but a lot of that content is posted exclusively to Instagram and cannot be found anywhere on there own site. The posted video above has so much attention to detail. The music is very progressive with classical notes that seem to compliment the very avant garde fashion in a very classic iconic hotel setting with new contemporary vibes. Scrolling through is incredible to see how the photos go so well with each other and seamlessly transition from photo to photo. They used this donkey as their model for new handbags, which really provokes a lot of thought into the abstract, and the traditional use of handbags. The artistic direction here is unparalleled and may not appeal to everyone, but it definitely creates a fan base that is extremely attentive.
Maison Margiela and Technicalities
Margiela is also an aesthetic king of fashion, however on their Instagram they focus more on the nuanced aspects of their garments. For example in this picture that announces there new clothing line to only get to see some streaks of color on a strip of fabric. This allows you to see some of beauty behind their work before you even see it translated into a wearable piece of clothing. They also have quite a few videos like this one showing the care taken in creating their garments. The emphasis on craftsmanship shows their impeccable skill and following in similar footsteps can give your brand added credibility, and will gain you fans. People who appreciate clothes like to see the care and craftsmanship of how they were made, it makes the clothes you own from them even more unique.
Stone Island Aestheticism on a Budget
Stone Island is a smaller brand that really doesn’t have a budget to compare to other high fashion brands. Therefore they have a problem, they have to create content that looks just as good as their competitors, but without money to spend on locations, photographers, and props. The result, a very clean-cut minimalist Instagram that does not lack in good aesthetics. The all white backdrop is very clean and highlights their unique clothes that all have somewhat of a color pop to them. The content flows altogether extremely well, and it is easy to get lost in it before you realize what you’re doing. I think Stone Island did an excellent job in creating an extremely visually pleasing Instagram. It looks to be cost efficient all while competing with top fashion houses.
3 takeaways
Reach out passed your normal crowd with your artistic direction. The attention to detail and creative thought behind Acne Studios Instagram reaches well beyond their normal fashion fan base.
Show off your expertise and craftsmanship. Letting people in on some of your technical skilled processes increases your credibility and builds a deeper fan base.
Focusing on the aesthetics of your blog does not have to come at a hefty price. You do not need expensive photoshoots and designers to create a very visually pleasing Instagram. Following simple themes and backdrops can do wonders for the look of your blog.
LUC Marketing 399 