(via Creative Commons)
It comes as no surprise that people use YouTube as a search engine. Fun fact: YouTube is the second most used search engine in the world. From discovering new products, to tutorials and how-to videos, YouTube is a great platform for your brand to create leads and turn them into loyal customers.
If using YouTube is part of your strategy, then you’re going to want to pay close attention to this: if your brand has got great content, but no one is viewing it then it’s time to turn to YouTube influencers to attract new customers. Here are three tips to help get you started.
Find Genuine YouTubers
The first step to a great influencer strategy on YouTube is finding the right YouTuber for your brand! Make sure to give them creative control in their content so that they can promote your brand organically, which will do far more wonders for your brand. If not, then you’re basically forcing an ad down consumers’ throats. That’s a big no-no.
The point of using a YouTube influencer is to provide a fresh, new position. These potential consumers are looking to their favorite YouTube personalities for quality information. Make it count.
Don’t be seduced by a high number of followers
Using YouTubers with a high number of followers could be detrimental to your brand. Yes, it’s tempting to use YouTube personalities with a great following, but it won’t make sense if the influencer’s audience is not the right fit for your brand. If your content isn’t relevant to the audience, then what sense does it make to use that influencer?
Nowadays, brands are moving to influencers with a smaller number of followers especially when they’re the right fit for the brand. Choosing a YouTuber in their respective niche provides a close community of consumers who are interested in your brand. This drives higher engagement rates and provides an overall greater impact. Besides, it costs less to use YouTubers with smaller followings. Choose wisely.
Use Creative Titles for your videos
Try this: write down the most memorable videos that you can remember, and check their video titles.
Choosing an original and memorable title for your videos can do more for your brand than you can imagine. Work closely with your influencer to craft video titles that fit your brand, as well as the influencer’s simultaneously.
While it makes theoretical sense to place your brand in the title, this may fail and lead to the opposite of what you were hoping for. Consumers see enough commercials on television; think smart and have fun with it.
People are going to listen to someone they trust rather than the advertising they see on any visual platform. The digital space is evolving and we all need to keep up with it.
Potential customers are look to reviews and recommendations from friends and family – not advertisements. Use an authentic YouTube influencer for your campaign and work closely together. Look further than a large following; find someone who is at the top of their respective market with an engaged audience that fits your brand.
What’s your view on YouTube influencer marketing? Have you run successful YouTube campaigns? Let us know your thoughts in the comments below!