Since 71% of online users have Facebook, a business Facebook page is likely a part of your branding. Just like your website, SEO is just as important as your Facebook is almost a second home page. While social media marketing can be expensive, Facebook SEO is completely free and can easily be improved to benefit yourself and your target audience with these steps:
- Effectively brand your name and URL
Choose a good name. This cannot be changed, so be careful and selective when creating your page. The first word is most important by Google’s standards. Keep it simple and concise and avoid stuffing it with keywords. If visitors get a vibe from it being “spammy,” they will either unfollow you or leave your page. Trust the rest of your page to attract your target audience. Additionally, customize your URL. Unlike your name, your URL can be changed to one of vanity once you have at least 100 “likes.” Again, be specific and concise to improve your likeliness to be found. It should be unique to your brand, but still easy to remember.
- Complete your entire profile
Ensure that your profile is filled out as much as possible, keeping all information, content, and pictures uniform to your other social media channels and similar to your website. This consistency looks professional and makes both your Facebook and website easier to use. The About Us section is particularly important because it is similar to a meta description. It needs to be short enough to be displayed in a search engine result, but also contain the most important keywords for your target audience to find you. Use keywords strategically, but try not to overuse them with more than six essential keywords.
- Include sufficient contact information
By displaying as much contact information as possible, whether it is phone number, address, email, and business hours, Google is able to display your information faster to those who need it. As Google prioritizes local information, your address and location is becoming more important to be available. Think about searching nearby businesses to visit: the ones with the highest accuracy will be more helpful to those searching.
- Utilize all new features
Facebook is constantly implementing new features, especially as advertisements continue to grow on this platform. The call-to-action tool allows visitors to easily interact with your page, whether it is signing up, booking, contacting, playing a game, downloading an app, shopping, or watching a video. Messenger, payments, and saved replies are other great features that truly allow your Facebook to be a second homepage for your target audience. Utilize them, and your customer interaction will be greater on top of an already solid SEO.
- Post and share strategically
Not only should you make sure the first 18 characters of posts are using specific keywords, also include plenty of links to your website. Google boosts pages with links to relevant websites, thus boosting your Facebook. You can include a raw link your post text, or you can use Facebook’s feature to attach a link. Either can be beneficial, especially depending on if you use images with your posts, which you always should! Search engines love images, especially if your content is unique and relevant.
The most important part of implementing good Facebook practice is not for SEO, but to maximize the user experience. By creating a cohesive brand between platforms, your target audience is more likely to engage with your business. As always, never try to manipulate your SEO. Be honest and get honest results.