The future of influencer marketing is bright. It’s an exciting time for marketers, and we’re thrilled to see what the future holds.
Does 150,000 followers on Instagram make an influencer effective? We’ve come to the conclusion that Instagram popularity does not lead to an increased influence. Algorithms for social networks are constantly changing, and marketers need to prepare for what lies ahead.
Consumers are gradually beginning to interact only with brands they trust. Marketers must realize that building trust can be achieved in various ways. If forgotten, brands are sure to lose consumers trust – which means less business. Brands are going to have to find ways to serve ads with value and trust.
It’s safe to say that the future of influencer marketing will cause the downfall of traditional digital marketing tactics. Since the majority of consumers are ignoring advertisements on digital spaces, brands are going to have to find ways to reach consumers without traditional advertisements, like banner ads and automatic videos.
Adblockers have destroyed agencies’ digital efforts. 47% of online consumers use ad block, and it has been detrimental for agencies. If consumers aren’t getting brand messages, how can marketing move forward?
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Social media channels have provided a great platform for consumers to talk and express their opinions. As a result, 74% of users rely on social networks to guide purchase decisions. Brands will need to pay extremely close attention to what consumers are saying online. For example, an angry customer with even a low number of followers can tweet a negative res for a product or service, which could possibly become a news story in the newspaper.
Consumers now want transparent and authentic marketing messages. An increasing number of people are looking to social networks for recommendations. Subsequently, brands are losing their importance in the digital world. Influencer marketing provides marketers with an opportunity to deliver authentic brand messages directly to networks that consumers trust. It can be extremely time-consuming for agencies to find the right influencers in markets. Thus, brands need to take initiative to find, connect, and manage influencers, as well as to practice measuring the ROI of influencer efforts.
The future of influencer marketing will develop closer customer relationships. 70% of consumers reported online customer reviews are the second most trusted source. With that being said, it’s clear that influencer marketing generates better customers for brands. Marketers will also be able to measure predictability for brands with increasing budgets.
Influencer marketing is becoming increasingly technical and brands will need to keep up. Finding the right influencers for your target market on the right networks and time will depend on patterns in data and new algorithms. If done correctly, sharing content through influencers in a niche market will triple conversions, in some cases increasing conversions by a factor of 10.
In creating a new age in customer intimacy that emphasizes trust for consumers, brands need to produce valuable content for audiences across the various social media networks. Marketers will be forced to move away from traditional advertising strategies to drive authentic engagement. The earlier this transition happens, marketers will be able to analyze growth and act on purchase patterns to understand and predict results. Brands have to practice the best influencer marketing methods to generate precise and quantifiable results.
Agencies will no longer need to focus their efforts on influencer marketing. Marketers will need to exercise their expertise on finding and training the right influencers. Influencer marketing will shift away from agencies especially because of the cost and resources needed.
According to a recent Forbes article, softwares are being implemented in marketing strategies in order to give agencies a truthful measurement of influence and impact on consumers. By driving more conversations on social media with consumers, trust is being built, which in turn, helps marketers to measure how engagement and interaction through analytics.
Where do you think influencer marketing will be in the future? Will there be a future for influencers? Let us know your thoughts in the comments below!