5 Tips for Creating Visuals to Captivate

By: Karina Rocha

April 21, 2016

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We’ve thus far have given you plenty of examples and reasons to incorporate visual content into your marketing strategy but now we’re going to give you tips on just how to create it. Because while creating visuals may be simple enough, the real challenge lies in creating visuals that will captivate and propel a reaction. The internet is filled and saturated with content at this point so you have to make sure yours is standing out from the rest and achieving your goal.

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So in order to help you out, we’ve created these helpful tips and handy infographic to help guide you in the right direction.

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5-tips-for-creating-visuals

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1.Be original!!

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Now this one may sound obvious, but far too many times some marketers may try to replicate something that was very successful for someone else. This won’t work, your audience will see right though it. You must create a visual that will stand out from the rest, which is no easy task. New and refreshing content is what drives shareable content. Therefore extensive research and preparation is essential for successful visuals. (Click here to check out some of our favorite data analysis tools!)

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2.  Brand it!

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Ensure that your audience will be able to connect your content back to your brand. That’s why it is important to make your images unique yet with an underlying sense of familiarity.  This can be done as simply as making sure that your logo is in a clear and visible spot to using the same font or colors schemes. Take for instance Chipotle, their witty taglines, simple grey background and trademark font their ads send a clear message- We are Chipotle.

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3. Get Straight to the Punch!

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Use very little words! The less words you use, the more impactful it can be. Images coupled with longer text are less likely to be shared or even read entirely for that matter. So choose your words carefully because the first glance is pivotal to whether or not your content will captivate your audience. Comedy and wit are typically the key elements to integrate, but of course if your brand markets to a more professional and serious audience then keep that in mind.

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4. Narrow your tools!!

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With so many tools out there, it’s essential to find out which one works best for you and stick with it. Using too many different tools and continuously altering between them can slow your ability to master a single one and having a go-to will also help you develop those key “brand-able” elements we talked about earlier!

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5. Listen to what people are telling you!

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Remember to read your comments and take count of the amount of shares or likes different posts receive. All of this is key info. If they liked it, you’re most likely on the right track! DO make more of it. If your audience takes particular interest in a certain piece, it’s important for you to take notes of why it may have been successful. This also applies to listening to what your audience didn’t respond to positively as well. In those cases, it’s important to act immediately and perhaps even remove the content should it be unintentionally offensive.

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Although these tips may sound simple, the most successful visual content is just that – simple. Trying to be over the top and elaborate has the potential to backfire your efforts. So, focus and narrow in on your goals of what you message you’re trying to send, who are you trying to tell, and how. Once you define these goals and combine our tips, then your images are on track to captivating. If you’re interested in reading more helpful content on creating visual content, click here to check out these other helpful tips!

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