April 19, 2016
By Blaze Pullman
In recent years, social media has taken the world by storm, with over 1 billion users on facebook, and 320 million users on twitter. However, Instagram has been quickly climbing up the ranks, and has passed Twitter with over 400 active users. So, if you are not currently on this social media beast, now is the time to start. There are so many amazing features to utilize on Instagram, but starting on a new social media platform can be intimidating. Here are my 5 quick tips for maximizing your potential on Instagram!
If you are looking to be effective on Instagram, consistency is key. Posting 1 to 5 times daily on Instagram is the best practice for reaching all of your followers. If you plan on making an account specifically for your company, think about creating a theme for your account, and stick to that theme every time you post. You also want to ensure that you maintain a consistent tone in your posts that are in unison with your company’s brand tone. Make sure that your imagery expresses a clearly defined personality and voice, and keep that consistent throughout your Instagram feed.
Hashtags are actually the most effective when used on Instagram, since they help organize and categorize images and video content, which aids the process of content discovery and optimization. Hashtags are the perfect way to categorize your content in order to ensure that users understand what your brand is all about. You can post up to 30 hashtags on one Instagram post, but 11 hashtags per post is the most effective. One of the cool things about hashtags is that it allows your brand to be recognized under whichever categories you choose, depending on what you hashtag. You can also create your own hashtag to use on your posts in order to get recognition!
Be Creative and Engaging
Creativity is important on Instagram, especially since the entire social media platform relies on the creativity of your images to engage followers. There are one hundred and one ways in which you can make your content on Instagram stand out, but some of the most effective ways to reach your followers include creating videos or making Instagram contests for your followers. By doing these things, your followers will be more engaged in your content and will want to see more from you.
Most users forget about their Instagram bio when creating an account. However, users do not realize how important this space is, especially for a company Instagram account. This is the first thing that consumers see when they go to your page, so you want to make it stand out. If you or your company are trying to sell a product ( or even trying to sell yourself as a successful business person!) You can add links to your website in your bio. The interesting thing about this is that you can change the links whenever you like. So if you decide to create an Instagram contest for your followers, you can drive traffic towards the link in your bio, which would ultimately drive traffic to your entire page.
Focus on your Followers!
Your followers are going to decide whether or not your Instagram page is successful or not, so why not focus on them! Reply to all comments that they leave on your content, follow your followers, and comment and like their content. People want to feel like they are being recognized and appreciated by brands, so by doing something as simple as liking a photo or tagging a user in an image, this will increase the effectiveness of your Instagram account significantly.
Instagram is great for customer acquisition, customer service, and lead generation. Since most businesses are now switching over to using Instagram, you should too. It may seem daunting to start an entirely new social media presence, but your followers will thank you. With an entire platform dedicated to social marketing, you and your company can get extremely creative with how you choose to market yourself. Just remember to stay true to your / your company’s motto!