5 Tips to Make Pinterest Your Brand’s Visual Marketing Powerhouse

pinterest

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Luz Bottecchia | April 16, 2016

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Want to get discovered? Look no further than Pinterest. This tool beats its counterparts when it comes to brand discovery. As a self-proclaimed “visual bookmarking tool” Pinterest is the perfect platform to build boards of visual content that can inspire and compel consumers to adopt your brand as their own.

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With over 100 million active users on Pinterest, it is no small task to make pinnable visual content that will resonate with consumers on this platform.

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Here are 5 tips that are sure to help your brand break through the clutter on Pinterest:

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1. Choose posts wisely.

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Gaining followers on Pinterest is not as easy as it seems. In order to gain visibility and build a substantial following, it is necessary for your brand’s content to provide meaningful and continuous information to consumers. Not to mention, the content needs to be high quality in order to break through the clutter and attract views from readers. It is also important to remember to not only produce great content, but also to manage it well into organized boards, so it is easily digestible for readers. These concepts go hand in hand and are vital for creating a following on this platform. If you need some inspiration to grow your following, visit Social Media Examiner for more helpful tips. Here’s how Nordstrom is beautifully managing its Pinterest profile:

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2. Keep it short.

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In the digital age we live in, the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds. With this in mind, it’s very important to make sure to follow the cardinal rule of Pinterest titles: use two to five words to get your message across. No one wants to read pages and pages of text. So it is imperative to create pithy titles that can quickly attract the attention of readers and compel them to click on your brand’s post, and if you’re lucky, they will repin it! Always make sure to include the name of your business and key search terms to increase your SEO. Here’s an example of how Buzzfeed’s fitness Pinterest board keeps it short and sweet:

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3. Don’t forget about other social media

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Maximize your reach using Pinterest sharing buttons on other social media platforms. By integrating other social media sites, this can help spotlight your Pinterest board and bring more attention to it. Also, remember to promote your Pinterest site on other sites, such as your brand’s Facebook or Twitter account. In fact, you can use the automatic feature in the Pinterest settings, which allows you to automatically publish your pins on other social media sites. By integrating these channels, you can increase visibility to your brand’s Pinterest profile as well as bulk up your content on your additional social media sites.

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4. Links are key.

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Increase traffic to your website by including your brand’s website link in your Pinterest post. Once users discover your post and click on it, always make sure to include a link for them to click on that will redirect them to your website for more information. Use creative ways to incorporate a link, such as including a call to action. This can be as simple as providing a teaser that reads “7 tips to cook the perfect Thanksgiving Turkey” with a beautiful image and text overlay. Also include an additional button for readers to click on to retrieve more information. Here’s how Lowe’s includes its website within its Pinterest pins:

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5. Go vertical.

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Be mindful of the platform you are working with. Most of Pinterest’s pins follow a vertical format; so make sure to keep this in mind in the planning stages of the creative process. There is no limit on length for pins on Pinterest, but remember to not overload your pin with large texts of information that can detract readers from clicking on the pin. A longer pin might not be as visually attractive to a Pinterest user, since they will have to scroll down to read all the information. Also never underestimate the power of infographics on Pinterest. An infographic is a great visual representation to portray complex data that can speak volumes to readers. According to Pinnable Business limiting the length of your brand’s pins to 5,000 pixels is a great format to follow. Here’s a great example from The Wall Street Journal’s graphics Pinterest board:

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Now let’s see how you Pin! Tag your Pinterest boards below along with which tip you find the most helpful, to show us how you’re leveraging Pinterest’s visual marketing capabilities for your brand.

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