In order to make your brand’s social media strategy successful, a strong following across various channels is definitely going to be needed to reach your full potential.
Whether it’s Facebook, Instagram, Twitter, or the various other social media channels, a high number of fans and followers is needed to make your strategy effective. Consider taking effective steps to increase your reach. It’s really simple: the more number of followers and fans your brand has, the better the reach.
For most brands, the ultimate objective of utilizing social media as a platform is to create leads. The key to a quality social media following is to truly earn and win your fans and followers. This is vital because these consumers will fully engage and interact with your brand online by liking and sharing your photos and videos, clicking on links etc.
It can be challenging to build a following from scratch, but here are some tips and tricks to increase your brand’s reach.
- Create profiles on all the major social media channels
It sounds simple enough, right? We recommend that you create and maintain a strong presence on the top social media networks, such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn because it’s highly likely that your target audience spends most of their time on these networks. If not these channels, then it’s especially important to focus your efforts on the channels that they are using.
No matter how big or small your brand is your consumers are constantly talking, and you need to make the effort to be available wherever they may be talking about your products and services. Maintain your presence.
- Optimize your social profiles
A survey conducted by eConsultancy reported that 39% of companies agree that a strong social media presence increases search engine optimization. Adapt to the digital environment by choosing a simple, yet catchy username that makes it easy for consumers to recognize you. Try uploading a cool profile photo, like your logo for example. Utilize all tabs in each channel to maximize your reach: include a description about your company and what it stands for. Share a call-to-action to drive engagement. It’s important you follow these rules because you want your audience to find you easily.
- Actively promote your social presence whenever possible
Be proactive! Whether its on your company website, blog, or even email marketing campaigns, your social media sites need to be everywhere and easily accessible. Your consumers need to know where you’re located so implement a “follow” button so that consumers can be led directly to your channel. In addition, take advantage of cross promotion. This means your Twitter followers can become your Facebook fans etc.
For example, Nike does a great job in cross promotion by simply showcasing their Instagram account on Facebook by simply giving their Instagram feed its own tab on their Facebook page.
- Share relevant, valued content
Nowadays, a like or share has to be earned. So you need to make sure your content is relevant to consumers. Make your brand worth following. Move away from product oriented content to posting a variety of content, such as, compelling images and videos, to keep your audience continuously engaged with your brand. Your audience is 44% more likely to interact with visually compelling content.
For example, McDonalds regularly shares fun pictures instead of simply sharing repetitive, boring pictures of their burgers.
- Interact and engage with anyone who mentions you
Monitor your social presence on all channels. Interacting with your fans and followers should be at the very core of your strategy. Some ways to do this is to ask your fans interesting questions, respond to their comments (especially when negative), and try implementing hashtags in your responses.
It will take some time for your brand to increase its reach, but if you use the tips above, you’re guaranteed to see results.
Do you have any recommendations on how brands can increase their audience reach? Let us know in the comments below!