Right now, you’re probably thinking, “why would this amazingly helpful SEO blog promote other SEO blogs?” But if you think back to our post about link building campaigns, you will remember that being friendly, even with competitors, is helpful for a website’s authority. So, here are some pretty great SEO blogs that answer some more in-depth questions you might have about SEO and optimizing your content marketing.
Moz is already a leader in subscribable and downloadable SEO tools, so it is no surprise that their blog is a leader in search as well. When visiting the Moz Blog, you won’t find shameless plugs for their costly tools and devices. Instead your reading will open SEO doors that you didn’t know existed.
Much of the blog is devoted to how-to’s that are fairly straight-forward if you are looking to improve some aspects of your site. Even better, is Moz’s thoughtful posts on content marketing in general. These types of posts are great for those who are looking to expand on their website topics after you’ve been in the content marketing game for some time.
One of the best things about the Moz Blog is the abundance of visuals. It’s sometimes to difficult to include relevant images or graphics in your post about SEO, which is not necessarily a topic made for visuals. Moz does an excellent job of creating visuals out of their data to help readers take in information more easily, like the chart on the right detailing keyword usage on a website.
The Orbiter is the web marketing blog of Orbit Media Studios, a web design and development company led by web expert Andy Crestodina. The Orbit team take turns writing posts, usually centered on their specialty topics. This is where to go when you want to know what the experts are thinking.
The blog’s voice is extremely easy to follow and makes the reader feel like an equal, which is important when it comes to the sometimes confusing and frustrating task of optimizing online content. Each post is broken down for easy-reading and, even when a post is long, does not leave the reader exhausted.
The blog’s topics are mostly focused on SEO, website optimization, and content creation, but there are also more general topics, like instructions for making a simple content mission statement. Not only does this blog want to help your business’ online presence, but the people behind it want to help your brand as a whole, which is comforting.
If you are a part of a business that just needs to know what’s happening in the realm of SEO innovations, then Search Engine Land has to be number 1 on your list of sources. Be warned: this is not a blog to be visited by SEO beginners. If you have become comfortable with SEO jargon and carrying out web optimization tasks is a breeze, then you can give this blog a shot.
By a simple scroll through Search Engine Land’s home page, it’s obvious that this blog cannot get enough of Google. Just look at the screenshot on the left of their current home page with four references to the big G without even having to scroll.
And why should they shy away from the number one search engine that essentially dictates all rules and regulations for SEO? Google’s algorithms, tools, and ranking systems are changing almost as quickly as a marketer can learn them, so why not stay updated?
Search Engine Land posts about 4-5 times a day. This can seem a little daunting when you don’t have much time to skim through thousands of words for some practical information, but the deep content that this blog provides could be worth it. For marketers wanting to take their brand to the next level.
kissmetrics does not waste time on flashy layouts and witty blog voice. Instead, the writers behind this web marketing and tracking blog get right to business. It’s easy to tell that this blog is managed by experts in SEO analytics because of the varied and detail-oriented content.
Not only does kissmetrics offer helpful, step-by-step posts on measuring your SEO’s success, but there are also webinars, infographics, and marketing guides to skim through when you are looking for something more than words. Some of this content requires a subscription to kissmetrics, which will cost you. If you spend a few months with the kissmetrics blog and find it extremely useful for your business and marketing goals, then maybe throwing some money their way wouldn’t be the worst idea. In the meantime you can marvel at one of kissmetrics’ many thorough infographics. This one is all about making your ecommerce site trustworthy.
Hopefully these alternative SEO blog options didn’t make you completely jump ship on Searchable. We know we can’t cover everything, so we hope you can find something useful for your business’ SEO needs from other web marketing fanatics.