Why and How to Track Your Webpage

Bird tracks through the snow

Now you are well on your way with your SEO journey. So far you have helped Google find your website and avoided some early pitfalls that many business encounter when starting to optimize their websites. Now is a good time to look at the progress you have made and how to track your SEO progress.

Why should I track my websites rankings?

Tracking your website’s page rankings and traffic flow may seem like an unnecessary addition to your already busy schedule. Good SEO will work whether or not it is tracked, right? Real data gets real results. Tracking can help make your optimization more efficient and effective, as well as allow you to spend less time on SEO.

How do I start tracking?

Establish a baseline:

The first step to tracking your website is building a baseline of your website’s current traffic. Using Google Analytics or any number of other online tools, many of which are free, you can establish your webpage’s current metrics, such as Search Engine Results Page (SERP) ranking or daily number of views. These baseline statistics will help point out areas that need improvement on your website.

Set SMART goals:

Once your baseline information is established, you can set targets to work towards for improving your website. Setting SMART, which stands for Specific, Measurable, Attainable, Relevant and Time-based, goals allows you to give trackability and structure to your objectives. By making your tracking goals SMART objectives, you will also improve the targeted metrics. Instead of setting a goal to “improve daily pageviews”, set a SMART goal like “increase daily pageviews by 20% in three months”.

What should I track?

Different metrics help show your website’s strengths and weaknesses in various areas. Here are a few basic metrics to start looking into:

Bounce Rate:

Bounce rate looks at the number of people who visit your website without interacting at all. High bounce rates can indicate problems with your website, such as a slow loading screen or a lack of interesting and engaging content. Lower your bounce rate by helping people find the content they are looking for on your page. You can also use tools such as GTmetrix, recently featured in Ana’s 4 SEO Tools You Didn’t Know You Needed article, which helps optimize your webpage’s loading.

Referring Pages/Keyword Rankings:
Knowing how people are getting to your pages is important to knowing your audience and spending your time and resources properly. Referring pages is a name for when websites link to your pages and how many people followed these links. Knowing who linked to you can provide new websites to build connections with. Keyword rankings show how high on the SERP your website appears with different keywords. Looking at which keywords score well with search engines can determine what words to highlight in advertising. Additionally, some sites can help determine unpopular keywords that could be used by your website in the future.

Link Strength:

Link Strength is a metric that shows how strong the links on your website are. While links to other websites are good, too many links or links to low ranking websites will actually hurt your website’s credibility, causing it to drop in SERP ranking. Ecreative Link Juice Calculator, another one of Ana’s  4 SEO Tools You Didn’t Know You Needed, can help you make sure your links are strong and relevant.

 

Tracking your website can help optimize your page and the way your SEO flows in general. This will ultimately provide you with more leads and better connections all with less time spent. When it comes to tracking, a little set-up can go a long way.

 

For more information on Analytics, read Becca’s article on Robots.txt. If you wanted to read my previous work, check out my post on SEO Ethics

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