Top 5 Websites for Social Media Analytics

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Source: Unsplash

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By: Karina Rocha

April 5, 2016

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Why should you be monitoring your data? 

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For starters, let’s go over the importance of gathering data before creating and posting visual content.

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Researching analytics are crucial for every marketer but for inbound marketing, it is the driving force. Especially because this information already exists and is there for there for the taking!

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The social analytics for visual content allow you to see exactly how visitors are interacting with content. Whereas traditional marketing methods such as billboards only left you with vague guesses. Now, you can know what your audience is sharing, liking, or commenting the most. And with that info, you can gain insights and create more of what they want.

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Marketers now possess the ability to more than ever to precisely measure engagement with the number of shares, likes, and comments.

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While this is great news, sometimes the biggest hurdle is deciding what tools to use to interpret all of this data.That is why we have compiled a list of our favorite websites and tools to help you out.

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1. Curalate

Curalate is an amazing resource for collecting data thats analyzes your pictures, and tells you which of your visual content is the generating the most feedback. It breaks down just how your audience is engaging with your photos and across different visual media platforms to a science. This program works mainly with Pinterest and Instagram and has recently been garnering more attention with its innovative and creative tactics and approach to tracking the new consumer purchase journey.

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While this one may not be free, we think it’s worth every penny.

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“If a picture is worth a thousand words, Curalate makes brands literate”

-Josh Constine TED CRUNCH

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SocialStrand_Curalate_Summary

Source: Social Strand

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2. Google Analytics

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This program is perhaps the best known. This resource provided by Google is extremely effective in monitoring the traffic driven by your social media accounts. Use Google Analytics to determine which social media platform is most successful driving in customer acquisition. Visual content posted on social certain media accounts could be leading more customers to your website than others, so figuring identifying stronger profiles is key!

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(https://blog.bufferapp.com/social-media-analytics-tools)

“Google Analytics is the simplest and most robust web analytics offering”

Lou Dubois INC.

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Source: Inspiration Feed

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3. Hubspot Analytics

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Want to get a quick glimpse of all of your social media accounts and their performance? Then turn to Hubspot Analytics. Hubspot lays out your ROI on your main social media platforms. They offer an easily manageable interface that is a standout to gain a quick read on all of your accounts.

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Source: FindandConvert

4. Followerwonk

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This tool is an excellent addition to your resources to better engage with your Twitter audience. With Followeronk, you can identify potential influencers, interact with them, which can then lead to potential new followers. Further propel your brand by keeping in cultural zeitgeist.

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The prices for the program vary from free to $79 monthly fee.

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5. Keyhole

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Use Keyhole with any #hashtag-friendly platform. This program allows marketers to track and monitor the ‘real-time’ success level of engagement of their hashtags. Keep track of ‘key’ information such as how many people have used your hashtag, repinned, retweeted, or liked it. This data allows you to see the popularity of any promotional hashtag campaigns, as well as track customer interaction with your brand.

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So, go ahead try one out!

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While there are many more options out there to explore, these are just a few of the most popular and well recognized programs used by marketers today. Early recognition of what works and what doesn’t is the recipe for success in inbound marketing. Begin harnessing the power of social analytics and start integrating these tools as a part of your marketing strategy!

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