Visuals and Why They’re a Universal Language

By: Karina Rocha

March 30, 2016


Screen Shot 2016-03-29 at 12.37.40 PM

Image via Unsplash

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Break down the walls of communication with visuals!
Today, visual content is shared on the internet worldwide. This means that the potential audience reach is in the millions.

It’s important to take a step back and first of all define visual content, identify the proven platforms, and lastly analyze their effectiveness in the field of marketing.

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So first things first, what is visual content?

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Visual content includes anything from pictures and videos to infographics and memes.

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Image via Marketo Blog

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And with all of these aforementioned types of visual content, a marketer’s mission is to leave behind a more impressionable message in the minds of consumer than words alone would.

Each type of visual content has its own perks and drawbacks, the trick to deciding which one is best for you depends on your particular brand and audience.

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So where do I post this stuff?

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The most popular social media platforms to post visual content are Facebook, Pinterest, Instagram, Twitter, Tumblr, and Snapchat.


Image via Founder’s Guide

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As mentioned before, your brand, message, and content are pivotal when choosing what and where to post. So proper preparation and research are essential in order to effectively transmit your desired message. Because as you’ll see, each platform has a mind of its own.

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On Pinterest, you can create curated content board that mainly can include pictures and links to blog posts. Facebook and Twitter are best for hosting a variety content including, pictures, videos, and memes. Youtube will exclusively host your video content and Instagram can include short video snippets and of course, pictures.

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So how effective is visual content?

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Studies have shown the effectiveness of visual content is undoubtedly here to stay. In fact: when people are simply told information, they’re most likely to remember only 10% of it, but attributing an image with the same information will increase the retention rate to 65%. Look below, for even more stats from Cooler Insights on the power of visual content.

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Image via Cooler Insights

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Visuals undeniably increase the audience reach because as you can see, with an image they’re more likely to see it. Therefore, to become and remain a successful marketer, you must include visuals somehow or someway into your message. Content Marketing Institute below, also gives us even more reasons to include visual content.



Image via Content Marketing Institute

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And not only are they more likely to remember it but they are also more likely to share it with their friends. Visual content makes up 93% of all human communication.

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Here are the some of the cold hard facts that you need to remember:

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Visual content is direct, shareable, and best of all, it’s memorable. Plus, it’s essentially accessible to everyone. So marketers, if you want to make your brand’s message memorable, don’t just tell them; show them! Start using visual content in your marketing strategy today, click here for even more convincing stats!

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