Top 5 Free Non-Designer Visual Marketing Tools

Luz Bottecchia | March 25, 2016

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Graphic design is no longer a daunting task for non-designers. With the help of easy-to-use graphic design software now widely available both online and on mobile, even the least adept at creating visual content can become a graphic design whizz.

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A little creativity goes a long way with the help of some designing tools, to help you create a visual that can resonate with your costumers. Below are the top 5 free designing tools that are sure to make your visual content and graphics look professionally done.

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  1. Canva- empowering the world to design

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Canva is built with non-designers in mind. This tool is the perfect choice for marketers who want to create captivating original visuals that range from business cards, infographics, blog graphics, and twitter posts to flyers, menus, resumes, and MORE! With a wide array of templates that are perfectly pre-sized, Canva makes it simple for users to navigate its software to search for the perfect template.

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Its customization tools also allow users to edit the original template images and transform them into masterpieces. Play around with the fonts, drag and drop images, add borders, adjust the colors and you will be on your way to creating an amazing visual. Not only does Canva offer templates to fit any need, but it also has seasonal and holiday templates! After you have completed your creation, Canva allows you to download the file in PDF format and also automatically saves it to your account for later edits.

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Many of the features on Canva are completely free for all users, but there are also a number of templates and stock photos that are available with a $1 fee. This one time fee is applied once you have created the visual and are ready to download it onto your computer.

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Another perk within this tool is its Design School, which provides tutorials perfect for non-designers who want to learn some tips and tricks to apply to their creations. This feature breaks down flyer design, email design, fonts, banner design, and much more. It even has a design inspiration category to get your creative juices flowing!

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  1. PicMonkey – your all-in-one editor

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PicMonkey is another great tool for creating designs. With this online software, users can edit images, touch-up photos, design graphics, and create collages. Its free customization tools allow you to edit photos and designs without having to download or install anything, making it the perfect solution for sprucing up photos. Whether it’s fixing up overexposure or red-eyes, PicMonkey makes editing simple for non-designers to feel like they’ve been doing this for years.

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  1. PiktoChart – take your visual communication to the next level

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PiktoChart is the perfect tool for creating amazing infographics. With over 400 templates available, this online designing software can help you create top-notch visualizations of important statistics, facts, tips, and much more.

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Not only does PiktoChart have free infographic templates, but it also has presentation, poster and report templates for users to edit.

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Check out its Showcase of Featured Piktocharts to see beautiful infographic creations that Piktochart users have published to get inspired.

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  1. Unsplash – free (do whatever you want) high-resolution photos

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Unsplash is a great resource for high-quality photos that can be used without attribution. Search beautiful scenic photos, and you won’t be disappointed. The photos are available in one size, but you are free to edit, resize, add filters, and whatever else you want to do with them.

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  1. Pexels – best free stock photos in one place

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Pexels is another free site for amazing high-resolution pictures. Like Unsplash, these images are licensed under the Creative Commons Zero (CC0) license, meaning all the images are available free of charge for personal and commercial use. All photos on Pexels can be edited by users, and are available for download in multiple sizes.

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So, when can you start?

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Right now! It’s time to put your ideas into action. With these helpful tools, you are now equipped and ready to become a graphic design pro. Put your imagination to the test and create beautiful visual content that you will be proud to share on your social media platforms, blog posts, or website. Share your creations with us to showcase your designs!

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