If you are feeling fairly confident in your mastering of basic optimization for your business’ website, then it’s time to take your SEO tactics to a new level. There is a wide world of easy-to-use and free online tools that can help your website’s content thrive, as well as keep an eye on the competition. These free tools have received some love from SEO experts, so give them a go.
This first tool is for those pages on your website that you take pride in because they have a lot of outbound links directing traffic to your internal pages and other sites. But, believe it or not, too many links can actually harm your homepage’s authority, as well as interior pages. As web marketing expert Andy Crestodina notes, even an enormous site such as Amazon only has around 100 links in on its homepage.
To use Ecreative’s tool, simply paste your homepage URL into the bar and press enter. The “juice calculator” will let you know if you have too many links and will normally give you a suggestion on how many links you should remove. For example, Loyola University Chicago’s homepage (LUC.edu) has 294 links on its homepage alone and this tool suggests they get that number down to around 100 to increase their link juice.
Moz is a leader in SEO tools and expertise. They have a large number of great tools to choose from. One of the simplest is their On-Page Grader, which scans a page of your website and measures your keyword optimization. Moz uses 30 different criteria to calculate where your best optimization is coming from and suggests how to focus on the positive SEO areas of your page. The tool will also perform weekly page audits to make sure you are keeping up with the ongoing process of keyword optimization.
This tool is unfortunately only available for free during a 30-day trial. However, if you are a Moz Pro member, you can enjoy this tool as much as your heart desires.
Remember that link building campaign that your started six months ago? What happened with that? We know you don’t have an intern lying around who can answer these questions for you (and if you do, you are one lucky business owner). That’s where Linkstant comes in.
If you have lost track of where your inbound links are coming from and where they aren’t, then Linkstant can wrangle your incoming links in one place. Just create an account and you can get all of your links in order. This tool offer real-time information on what links are performing well and what links are duds. It will allow you to not only be satisfied with the amount of external links you have built, but to have confidence that those links are doing some good for your site’s traffic.
When trying to optimize every little nook and cranny of your website, the simple things can get lost in the SEO shuffle. One of those “little things” is page speed. How fast or slow a page of your site loads can make your bounce rate (the percentage of visitors to your site land on a page, and then the site altogether) skyrocket, driving your traffic into the ground.
Luckily, GTmetrix can offer you an analysis of loading speed on every page of your site and can also offer suggestions on how you can make slow-loading pages faster than ever. Google actually uses page speed in its PageRank algorithm, so it is best to not overlook this on your own website.
These tools don’t have all of the bells and whistles that paid tools have, but they get the job done. For those marketers and business owners who have limited time and money, test the tools out before you commit to any paid subscriptions or software. Start with these tools and work your way up if you really want to work with the Internet’s most high-tech SEO robots in the future.