Exemplary Instagrams

Learn By Example

Sometimes, the best way to learn is by example. Today’s blog will focus on some exemplary Instagram accounts that showcase the tools we’ve discussed in past weeks.

TED Talks

First, we’ll look an Instagram driving users to their website: TED Talks. TED, or Technology, Engineering, and Design, Talks are conferences held in various locations globally which celebrate innovation driven by social needs. TED’s strongest appeal is its Youtube page, which garners trillions of views in total, and more than 10 million followers. TED’s greatest appeal is that talks can be seen as education, inspirational, or just plain fun to watch, giving it a broad appeal. To reach this vast audience, TED is active on all major social media platforms, including Facebook, Twitter, and Instagram. All of these channels link back to their webpage and Youtube. But, let’s focus less on the full picture and more on the TED Instagram.

The TED Instagram takes a unique approach at image content by constantly changing media formats from Word Art to Photography to Video to Drawing. In this way, TED is able to showcase their equally diverse video collection. Of course, each image is designed to relate to a specific TED Talk located on their website. Now, we know from previous posts (LINK) that Instagram does not allow for links to be placed directly into captions or comments of posts, but only allow active links to exist in your profile’s bio. To get around this, TED uses short and easy to remember links for their videos. And example of this is found below, for a TED talk given by Shonda Rhimes, creator of Grey’s Anatomy and How to Get Away with Murder.

//platform.instagram.com/en_US/embeds.js

What TED best showcases is how to turn interesting Instagram content into active users. Exciting images with compelling captions drive users to want to read and see more. TED delivers on this by giving links to the full Talks. Below is a good example of this. The image, in combination with caption, leads user to want to learn more about Mars. And given TEDs reputation for interesting Talks, users are sure to want to hear more.

//platform.instagram.com/en_US/embeds.js

Taco Bell

Taco Bell is a food chain almost every American is familiar with, due to its expansive franchising. But, Taco Bell still holds control of its social media accounts across the brand. One each platform, Taco Bell takes on a specific voice to match the demographic of that platform. On Instagram, the goal is pretty simple: have fun, engaging content.

To accomplish this goal, TBell makes strong use of their actual food products. Take this picture for example:

Get your grub ON, with 25% OFF using the Taco Bell Mobile App. Discount up to $10. Details in bio.

A photo posted by Taco Bell (@tacobell) on Mar 7, 2016 at 6:18pm PST

//platform.instagram.com/en_US/embeds.js

Within the image itself, Taco Bell uses bright colors combined with their product offering to make the image stay on brand, stay attractive, and stay fun. The caption offers followers at 25% off coupon on orders through their App (probably a product they are pushing). You’ll notice the reaction of users is to comment on the image tagging their friends to inform them about the deal.

The other big portion of comments is consumed by customer complaints. Taco Bell leaves these comments alone, because they know they will quickly get buried by other commenters. While Facebook allows users to like posts on the wall to keep them active and more visible, Instagram simply overlaps and shows the newest comments. In this way, TBell knows it won’t have to deal with complaints on Instagram as long as their content draws users to share with friends.

If you keep scrolling through the Taco Bell Instagram, you’ll find various other ways of engaging customers by having them share fun content.

There you have it: some of the best business Instagrams to exist. Now get out there, and try these tactics out on your own account!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s