7 Reasons Why Brands Need Video Marketing

Luz Bottecchia | March 19, 2016

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Want to make your visual content speak for itself? Use a video! Don’t underestimate the power video could have in your marketing strategy. With high quality footage and powerful storytelling, this visualization tool is sure to set your brand apart from its competitors and take your content to a new level.

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So just how influential is it? The average Internet user spends 88% more time on a website with video than without. B2B and B2C marketers can’t ignore this kind of traffic in today’s marketplace.

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Here are 7 reasons why brands NEED to make video marketing a priority:

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1.People are visual learners

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Let’s not kid ourselves. No one likes reading long, mundane pages of text. In this day and age, why read when you can watch? Statistics show 65% of people are visual leaders. Actions speak louder than words! A video is a much more effective way to communicate a message. Whether it’s launching a new product or giving a tutorial, users are more likely to engage and better digest the information if the content is visual.

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2.Show vs. Tell

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Video content is a total game changer when it comes to a product or service. There is no better way of explaining the product or service than showing your customers exactly what you do. This visualization makes it much easier to break down complex concepts while connecting with your viewers. Not only does comprehension increase, but also 85% of customers are more likely to make a purchase after watching a product video.

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Source: superfastbusiness.com

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3. Humanize the brand

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Text on a computer doesn’t necessarily create a personality for your brand. With video content, you are able to create a relationship that will resonate with your viewers and build the trust that is necessary to gain customer loyalty to the brand. According to Quicksprout, about 80% of Internet users remember the video ads they watch online. An engaging video with brand personality makes the experience enjoyable and even more importantly, memorable.

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4. Assists with SEO

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Don’t blend in. With so much content on the web, it is a challenge to breakthrough the clutter without top-notch content to reach your audience. Video content increases the chances of a front page Google result by 53 times. Videos are given priority over images on search engines, meaning the more video content the brand has, the more exposure it will get when users search for it.

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5. Instant feedback

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Enable comments to the video to make sure viewers are able to comment. This engagement is important to understand the overall sentiment of your audience. The feedback also provides a springboard for the next video creation, since viewers might have suggestions of topics or ideas they would like to see. A collaborative environment like this, not only is helpful for the brand, but also for customers to feel like they are part of the process.

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6. Measure success

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Metrics are key. To measure your success, it is important that you analyze your results to understand your impressions, frequency, and reach. This can be accomplished through several online tools, such as Google analytics and Hootsuite. Many video and social media platforms will also include measurement tools within their own domains as well.

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7. Share-ability

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Social media makes sharing videos a breeze! Make sure your videos are enabled to share, for increased reach of potential customers. Who knows…maybe it could even go viral! That’s the ultimate goal here. With websites like YouTube, Instagram and Vine, it’s easy to share content among social media platforms. Just make sure to always remember, every second counts in video content, so make sure to make the most of it and only include quality messaging that will draw in customers and businesses who will benefit from your brand’s content. The infographic below outlines some publishing and syndication ideas, courtesy of marketingtechblog.com

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By now, hopefully these reasons have helped you understand the advantages of video marketing. These reasons are the tip of the iceberg in the endless amount of reasons why brands should be leveraging video content in their marketing strategy. Click here to learn about other ways that video can take your brand to new heights.

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