Image via GramDominator
Hashtags are relatively new social media phenomenons that have been used to identify messages on a specific topic for emphasis.Although they are used in all of the social media platforms, each platform has specific guidelines that should be followed in order to get the most out of use of hashtags. Fortunately, at #doitforthegram, we can guide you through this as we are your Instagram gurus. This is the place where you will find everything you need to know about Instagram and the use of hashtags.
The Purpose of Hashtags
A hashtag serves two purposes, it makes your content viewable by anyone who has an interest in the topic you are posting about, even if they’re not on your network, and it makes it easier for other users to reach out to you.
Tip number 1
Use hashtags, in fact, use a lot of hashtags. Through hashtags, your content will be found. A research shows the optimal number of hashtags that should be used in an Instagram post is 11, which gives you 79.5% more interaction per 1k followers.
Tip number 2
Sometimes, people use spur-of-the-moment ideas as hashtags that will make your caption look creative and funny but you can’t expect much activity from them since no one is really following that hashtag. Tip number 2 is to use hashtags that are always trending on Instagram. That way, it will be more effective since those who are following the hashtags you have used, will Like and interact with you.
Don’t worry if you don’t know which hashtags will step up your game, that’s what we’re here for.
A common mistake I’ve often seen when people use hashtags is #TheyStringTooManyWordsTogether. Try to avoid this at all costs because that is probably a hashtag that is not trending and you won’t be found through it. Another mistake is #Tagging #Every #Word #Seperately. Other than the fact that it looks messy, it won’t get you any traffic either. Additionally, always avoid jumping into a trend without relating your post to it. The hashtags you use should always be relevant to your post. Remember it is completely fine to incorporate some humor into your hashtags as long as it’s relevant to your post and don’t be afraid to use as many hashtags as you want!
The Future of Hashtags
Hashtags will continue to be the tool that drives social media and connects users on trending topics. In her article, Will Hashtags Take Over the Internet?, Jennifer Wolfe wrote, “We use hashtags now to make sense of our digital world and help us find topics or associate with the latest trends in our social spheres.” It is safe to say it will soon become a social media search language of its own, one through which we will not only communicate trending topics but maybe even take over the internet as well.
Justin Timberlake and Jimmy Fallon definitely need to step up their hashtag game, watch this hilarious video to learn why:
What are some of the hashtags that have brought the most traffic to your posts? What are your favorite hashtags? Do you know of any hashtags that are always trending that we didn’t mention? Let us know in the comments below, and be sure to follow us on Instagram @doitforthegram.