Who’s on Twitter? (Looking at the Demographics of Twitter)

Welcome to Twitter!

With more than 100 million daily active users it’s no surprise that Twitter is one of the three top social media platforms used by small businesses today. According to Social Media Examiner 79% of small businesses are using Twitter for their social marketing/customer service needs. Right now they’re just behind Facebook, but are expected to catch up with their new advertising options. But we’re getting ahead of ourselves right now. For now, let’s just take a closer look at what Twitter and who’s spending the most time there.

A Brief Intro to Twitter

As you may know, Twitter is considered to be a micro-blogging website due to the limited amount of characters users are allowed in their posts. A Twitter profile consists of a brief bio, a personal icon, a banner, and the timeline of all of your posts. These posts are in reverse chronological order (starting with the newest posts first). This adds to the charm of Twitter being a real-time platform. Below is a look at Ben & Jerry’s twitter account, just to give you a look of the land.

twitter platform

Twitter has come a long way from it’s early days in 2006. At first people weren’t really sure what to make of the new social media platform. According to one of the founders, “it was hard to define because there was nothing like it.” Initially Twitter was only receiving 20,000 tweets a day, but by 2007 they had a huge tipping point, breaking 60,000 tweets one day. From there it continued to grow to the 500 million tweets per day it’s currently getting. Now let’s get to know who’s using Twitter.

Who’s Tweeting?

Due to the the ease of use and accessibility of Twitter, it makes sense that of the population of adults (ages 18+) using the internet, just about a quarter of them are using Twitter. It’s quick to setup and easy to keep track of. Below, you can see a quick breakdown of demographic info from Sprout Social.

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Getting into specifics, the breakdown between male and female users is split almost right down the middle. However, it should be noted that it is the male user population that has grown more than the female population in the past year.  

The age of users is primarily 18-29 years old, making it seem as though Twitter’s main target audience is a younger crowd. But, due to the way Twitter has integrated itself into everyday life, the age of users is increasing. In addition to that, most of the users have either finished college, or have completed some of their degree.

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More than half of Twitter’s users live outside of the US. As a small business using Twitter, you can expand the horizons of your business to almost anywhere in the world. Most of the users on Twitter live in either an urban or suburban setting.

So a lot of people are on Twitter, that’s pretty cool. More importantly, though, how much time are people spending on Twitter?

How Much Time?

In general, people are spending over a quarter of their internet time on social media. And a third of all total internet usage is happening on mobile. With the rise of mobile useage, most people are able to have all of the internet at their fingertips. People can check up on their favorite celebs, favorite brands, and favorite business (that can be you!) whenever they want.

With that being said, a majority of the users check Twitter daily. Based on a recent study, most people check their Twitter accounts 17 times a day, meaning that they’re checking their timeline almost once every hour they’re awake.  

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Well, what does this mean for me?

As a small business, this is pretty great info! There’s a wide range of users who are on Twitter, and who are checking in daily. It’s simple to use, and it doesn’t really take a lot of time to set up. Besides that people enjoy using Twitter, and like to use it to keep in touch with businesses they’re fans of. It also lets you get to know the people who are interested in, or are actually customers of your business!

Moral of the story, Twitter is pretty cool. And for now we’re just at the top of the iceberg when it comes to using Twitter. Keep an eye out for the next post on Twitter ad options! 

 

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