A business without customers is just an expensive hobby. As you launch your first business, wondering how you’ll bring in your first buyers is sure to be on your mind.
We’re sure you’re aware of how important a social media presence can be for promoting your business. Given that, it can be hard to decide which social media you should focus your attention on and which you should stay away from.
For almost all businesses selling directly to customers, Instagram is an essential platform to use. In today’s post we’ll discuss how Instagram came to be, as well as look at who uses Instagram. Through this, we’ll learn if your target customer is easily accessible on Instagram.
What is Instagram?
Launched in 2010, Instagram started as a mobile-only social media platform, designed to allow users to easily share 1×1 cropped ratio images. Instagram allows users to follow each other, like and comment on pictures easily. In its first two months, Instagram pulled in 1 million initial users. Much like Twitter, Instagram allows users to categorize their content with searchable hashtags.
Given the immediate success, Facebook bought Instagram in April 2012 for an estimated $1 billion dollars. Since, Instagram has added short-form videos, various options for image ratio sizes, direct messaging between users, and most importantly of all, advertising options for businesses.
Who Uses Instagram?
Let’s start by throwing some hard statistics out there, before we really explain what it all means.
Instagram has an estimated 400 Million users globally. Of those users, around 75 million check their accounts or update daily. In the United States, around 27.6% of people use Instagram every year. 53% of adults between ages 18 and 29 have an Instagram account in the United States.
In terms of age, Instagram is definitely for a younger population. 90% of Instagram’s users are under the age of 35. More specifically, 41% of global users are between ages 16 and 24.
Instagram, like Pinterest, leans slightly more towards a female audience, with 68% of it’s users being female. Instagram is extremely popular in urban areas, with 17% of all residents in cities using Instagram compared to only 11% in suburban and rural areas.
What does all of this mean? Mostly, that Instagram is best utilized for urban businesses, targeting a younger audience. Or as some might call it, Millennials.
What is Instagram used for?
A recent post to Small Biz Trends has categorized what most consumers are using their personal Instagram accounts for. Users will personalize their accounts by only posting certain types of images. My personal Instagram (@trahlahlah) consists mostly of landscape images, selfies, and food porn.
Instagram is a good platform to share snapshots of your daily life. Accounts focusing on health and wellness, cooking, fashion, and music dominate Instagram’s most popular pages not run by celebrities or businesses.
Beyond the selfies and vacation pics, consumers have a habit of posting pictures of products and businesses they like. In next week’s post, we’ll discuss how to make this habit work in your favor.
What can I gain from Instagram?
Businesses big and small are recognizing the potential Instagram offers to attract and retain customers. It’s estimated that around 85% of businesses will use an Instagram account to promote their product or service. Next week we’ll discuss what kind of posts you should be making to your Instagram, as well as what kind of paid advertising options Instagram offers.
Where can I read more?
Throughout this post, I pulled information from various blogs, all linked below. If you’d like more in depth insights and statistics, feel free to read these posts.