The internet has forever changed the way we are able to market ourselves and our company. It has become so easy to relay information to millions of people across the globe, but a problem arises when you are unable to make your information stand out amongst the sea of knowledge that flows through the internet. That is where infographics come in. Infographics are a visual marketing tool that have recently joined the visual marketing game and have risen up to be one of the most effective ways of visual marketing. In the past two years alone, infographic search volumes on Google have increased by over 800%. They have become a vital tool in the relay of information in the most visual way possible. Below are my top 5 reasons why you should start using infographics today.
1. They are great Attention Grabbers
When you are browsing for information on the internet, sometimes it can be difficult to find what you are looking for. Reading through dozens of articles and papers to find one good statistic is very time consuming, and consumers are most likely not going to read a long article if they are not interested in the topic. Hence, the infographic. Infographics are the first entirely visual way of conveying a lot of information to a consumer at once. Even if the consumer may not be interested in the topic, they are sure to take a glance at an image. If you create an infographic that has bright colors, big pictures, and is laid out in a legible way, there is a much greater chance of consumers understanding your message. Infographics are the best and quickest way to grab someone’s attention, right off the bat.
2. They hold your interest
The attention-grabbing part is easy. Keeping a reader interested is another story. Human’s attention spans have decreased significantly in since the dawn of the internet (fun fact: A human’s attention span is now shorter than a goldfish’s). It is extremely important to create content that will not only grab a reader’s attention, but also keep it. 40% of people respond better to visual content (Source), so including infographics in your visual marketing strategy would definitely keep your readers’ attention more than other forms of content.
3. They are easy to follow
One really great thing about infographics is that you are able to pick and choose what information YOU want to relay to consumers. Infographics include your most important pieces of information. By pairing an image with a statistic or a fact, the reader is able to absorb this information better and will be able to move throughout the image until they understand the entire message that you are trying to convey. Infographics are simple, but since they are so easy to follow, it forces the reader to stay interested in the topic and has them looking for more information in the image.
4. They make your information Memorable
When someone looks at a piece of information, it is more likely to stick in their memory if it is paired with an image. That is why infographics have become so successful. When a reader looks at an infographic, they are able to retain the information much longer than if they were just reading plain text. Since you (hopefully) want your information to be remembered in the minds of your readers, this is exactly why you should be including infographics into your visual marketing strategy!
5. They’re super easy to share with your network!
Infographics are liked and shared on social media 3X more than any other type of content (Source). This means that if you were to start incorporating infographics into your marketing strategy, your content will probably be shared much more frequently than it currently is Who wouldn’t want their content to be shared more often? Infographics are typically posted as a normal image, which makes it easy for readers to copy and paste one into their own posts, or share it with their friends.
If this has not persuaded you to start using infographics in your visual marketing strategy, maybe this will. HERE are some amazing examples of powerful infographics. Maybe they will spark an idea for your own infographic!